Tag: press release

UPTURN AGENCY ACQUIRES PRESS RELEASE DISTRIBUTOR ONLINE PR NEWS

UpTurn Agency adds press release distribution platform, Online PR News, to its suite of Marketing Ecosystem™ service offerings.

Online PR News – 01-March-2022 – Reno, NV – Digital Marketing Agency + Branding Boutique UpTurn Agency http://www.upturnagency.com announced that it has acquired Online PR News, and it’s now mirroring company Online PR Media (http://onlineprnews.com) for an undisclosed sum. This valuable asset will act as a marque service offering in their already successful and fully custom integrated Marketing Ecosystem™, plus this deal is set to “TurnUp” Online PR News, and Online PR Media bringing the brand to another level.

Online PR News founders Kevin Petersen, and Tara Geissinger will continue to guide growth for the UpTurn team. Kevin is the Mentor at Online PR News, and Tara is an Advisor. Petersen commented, "After 12 years successfully building this Press release business, we're ready to focus on other ventures and transition day-to-day operations to a larger team." Petersen said, "This is a great opportunity for us to watch future growth while continuing to help clients with their content management through our other ventures."

This is a great opportunity for us to watch future growth while continuing to help clients with their content management through our other ventures.

UpTurn Co-Founder and COO, Amanda Holt, stated, "I couldn’t be more excited about adding the Online PR News brand to our existing operations. Kevin and Tara have done an amazing job building brand reputation, and loyalty through a tradition of outstanding customer service—UpTurn is excited to TurnUp their success."

According to Holt, Online PR News customer editorial team is staying with the company, and she will be joining the team as Chief Editor at Online PR News, and Chief Creative at Online PR Media.

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About Online PR News: Online PR News is a 12-year-old Press release management, and distribution company syndicating to more than 150 media outlets, and 600,000 unique users. Celebrating over 230,000 published press releases, and over a decade in business; paired through strategic partnerships with over 5,000 websites, including Globenewswire.com.

About UpTurn Agency: UpTurn Agency is a Full-Service Digital Marketing Agency and Branding Boutique located in Reno, NV; home to The Marketing Ecosystem™. We offer award-winning real-time solutions to our successful portfolio of clients.

Media Contact:
Ashlea Nichols
hello@upturnagency.com
775-772-3874

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Press Release Template Press Release Template: Announcing A Sale Or Promotion It's Q4 and the holiday shopping season is upon us! While consumers may need to get through trick or treating before getting serious about shopping, for retailers the time to start planning for Black Friday, Cyber Monday and the entire month of December is now.   Once you have your holiday sales strategy in place, a press release is a great way to help get the word out. And we've made it simple for you to quickly whip up something with a Press Release Template specifically for announcing a sale or promotion. Use this any time of the year when you have an upcoming special.   

Is Your Sale Newsworthy?

  In short, YES! Many retailers don't think press releases fit into their marketing strategy because their sales or promotions don't seem newsworthy enough. This is where it's important to keep your target audience in mind: shoppers. You're not writing this particular press release for journalists or your board; you're hoping potential shoppers read it. And the types of media sites and publications that are going to pick it up also cater to consumers, not business execs and investors.   So yes, announcing your sale or promotion via a press release is absolutely appropriate!   Also keep in mind that a press release makes your announcement feel more important. If a consumer reads your news as a press releases versus seeing it on social media, they may think it's a big deal. A can't miss sale. Especially if you use the release to announce exclusive offers (in store, online, members only, etc.).   

Don't Stop With A Press Release

  A news release should be a part of a comprehensive marketing strategy. We always recommend
promoting your press release on social media and your own website, but you should also use additional channels to promote the sale, including:  
  • Your website
  • Popup offers on your website
  • Retargeting and display ads
  • Social media
  • Email marketing
  • Direct mail and newspaper circulars
  • In-store signage and fliers 
 

Find This Template And More On OnlinePRMedia.com

  We've created a dozen Press Release Templates to make writing press releases a snap. Simply log into your Online PR Media account - or create a new account for free - and click the Resources link from your dashboard.   This is also a great place to start if you want to drum up some news but are stumped on a topic. Whether you've recently released a new product, hired a new manager, or added a user-friendly feature to your website, you can find a press release template for your news on Online PR Media.    Now let's dig into the template for announcing a sale or promotion.   __________________________________________________________________  

Template

  Enter your 3 primary keywords below. You may choose to add longtail keywords as well. Use this area to keep track of your keywords as you use them. Use at least one in the title and at 1-2 in the summary. Use each keyword at least once in the body.   Keyword #1         Keyword #2         Keyword #3         Title – 100 Characters or Less (use 1 keyword, as close to the beginning as possible)   Summary – 175 characters or less (use 1-2 additional keywords)   Paragraph 1 – Announce the sale or promotion in the very first sentence. Clearly state what the offer is (i.e. discount on purchase, free shipping, price match, limited time offer, gift with purchase, etc.) This is your chance to grab your reader's attention, so make the offer sound as exciting and valuable as possible. Use an anchor text link to link your company name to your website’s homepage   Paragraph 2 – Tell readers exactly how to take advantage of the promotion or sale. What dates can they take advantage of the sale? Is it online, in-store, or both? Provide links, codes or instructions, if necessary. Use a bulleted list if step-by-step instructions are necessary.    Paragraph 3 – Describe your products or services being promoted. Clarify whether you're having a storewide sale or if only certain items are on sale. If certain items are being promoted, explain how they benefit your target audience (i.e. you're offering the lowest price of the season on the latest 4K televisions and every purchase comes with a price match guarantee through December 24th).    Paragraph 4 – Include a quote that explains why you’re offering this promotion and the value being provided to customers. (Example: "Holiday window shopping is time-consuming and when you wait too long, inventory may be gone. We're so confident that this is the lowest price you'll find on a 4K TV that we're offering a price match guarantee through December 24th. Find it cheaper and we'll pay you the difference!")   Use the following format for the quote:   “     ,” said [Name of person being quoted], [Title of person being quoted] of [company name] (http://website URL). Make the person’s name an anchor text link linking to their LinkedIn profile, if applicable.   Paragraph 5 – Tell what your company does, what products and services you offer, and any relevant background.    Paragraph 6 – Conclude with a quote that talks about how much you appreciate customers. Emphasize that if there is a favorable response to the promotion, your company will have more sales in the future.    “     ,” said [Last name of person being quoted].   About [Name of Your Company]: [Company name] (http://www. website URL)…. This is your About Us section. This should be your best written “elevator pitch.”   Media Contact: Name Email Address Phone number Website   Anchor Text & Links:   Company name – http://www.link.com   Keyword phrase – http://www.link.com   Keyword phrase – http://www.link.com   Name of person quoted – http://www.link.com   Facebook:   link   Twitter:   Link   Video to embed:   Link   Pull Quote:   Select a powerful part of one of your quotes and copy/paste it here. When published it will be “pulled out” into a box and highlighted.  

Your Turn!

  Have you used a press release to announce an upcoming sale or promotion? How effective was it?      
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How To Use Images And Photos To Make Your Press Releases POP Most press releases are little more than text. They're published without the important bells and whistles that draw readers' attention. Lacking photos or graphics, they merely convey information, leaving the reader to decide whether the story is engaging enough to actually read.   That's leaving a huge opportunity on the table. Our eyes tend to gravitate toward images in a way that text cannot match. Whether real-life photos or computer-generated graphics, images attract our attention and help us connect with and remember the content.   Ask yourself: have you ever seen an effective marketing brochure that didn't use photos? Have you ever seen a high-converting sales page online that lacked them? Probably not. And neither should you distribute press releases without including some type of image that supports your story.
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Publicity Ideas For Insurance Agents: 6 Creative Ways To Promote Your Services According to the Bureau of Labor Statistics, there are nearly 400,000 insurance agents nationwide. To say the field is competitive is an understatement, and as an agent, you know firsthand that it takes more than hard work and dedication to be successful. You need a way to stand apart from the pack so people in your city will notice you.    That's where generating publicity comes in. It ensures your name is on prospects' minds. When the time comes for them to purchase an insurance product, they'll think of you and pick up the phone.   How do create buzz around your services? Read on for 6 ideas that are simple, cost-effective, and even fun!
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Write Better Press Releases In 2019 It’s the New Year, and you’re feeling ambitious! You’ve mastered the basics in How to Write an SEO Press Release, and now, you’re ready to bring your press release writing skills to the next level. In the ever-evolving world of search engine optimization and online marketing strategies, knowing and applying the latest tactics to your writing is critical if you want your press releases to stand out. Here, you’ll find the latest tips to stay ahead of the game so you can write stronger press releases and make the most of them in the publicity climate of 2019.
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