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How To Use Images And Photos To Make Your Press Releases POP Most press releases are little more than text. They're published without the important bells and whistles that draw readers' attention. Lacking photos or graphics, they merely convey information, leaving the reader to decide whether the story is engaging enough to actually read.   That's leaving a huge opportunity on the table. Our eyes tend to gravitate toward images in a way that text cannot match. Whether real-life photos or computer-generated graphics, images attract our attention and help us connect with and remember the content.   Ask yourself: have you ever seen an effective marketing brochure that didn't use photos? Have you ever seen a high-converting sales page online that lacked them? Probably not. And neither should you distribute press releases without including some type of image that supports your story.
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Write Better Press Releases In 2019 It’s the New Year, and you’re feeling ambitious! You’ve mastered the basics in How to Write an SEO Press Release, and now, you’re ready to bring your press release writing skills to the next level. In the ever-evolving world of search engine optimization and online marketing strategies, knowing and applying the latest tactics to your writing is critical if you want your press releases to stand out. Here, you’ll find the latest tips to stay ahead of the game so you can write stronger press releases and make the most of them in the publicity climate of 2019.
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