Apr 01 ' 22 - by Kevin Petersen - Tutorials - 0

7 Ways To Turn Heads With Your Press Releases It takes a lot to turn heads with your news these days. News and media sites are saturated with press releases that, while all relevant and interesting in their own right, make it difficult to rise above the chatter. The reality is that when you publish online press releases, you're dealing with a lot of competition for attention.   The solution? A little planning and creativity goes a long way in taking your news from bland to brilliant. Use these 7 strategies to write and share a press release that gets noticed!

Mar 31 ' 22 - by Kevin Petersen - Tutorials - 0

How To Boost Traffic And Reader Engagement With Videos In Your Press Releases You've had the option to include videos with your press releases for years. Yet most of the press releases that are uploaded and distributed here are Online PR Media lack video content (many of them even lack images!). If that sounds like you, you're missing a huge opportunity to attract readers who might click through to your site.

Jan 14 ' 22 - by Kevin Petersen - Tutorials - 0

How To Use A Press Release To Announce An Upcoming Contest Business owners have been using contests to get consumers excited about their products for as long as they've had products to sell. Holding a contest is a great way to generate buzz, drive traffic to your site, build an email list, and inspire goodwill among your customers. One of the easiest ways to get the word out to your audience is to use press releases to announce your contest.   Why? Because people LOVE TO WIN FREE STUFF. It's simple human nature.   And great news! We've made the job simple for you by creating a Press Release Template for announcing a contest. Simply copy the template below into a clean doc, follow the prompts for the details to include in each section, and drop in the information relevant to your business's contest.

Jun 01 ' 21 - by Kevin Petersen - Tutorials - 0

How To Use Images And Photos To Make Your Press Releases POP Most press releases are little more than text. They're published without the important bells and whistles that draw readers' attention. Lacking photos or graphics, they merely convey information, leaving the reader to decide whether the story is engaging enough to actually read.   That's leaving a huge opportunity on the table. Our eyes tend to gravitate toward images in a way that text cannot match. Whether real-life photos or computer-generated graphics, images attract our attention and help us connect with and remember the content.   Ask yourself: have you ever seen an effective marketing brochure that didn't use photos? Have you ever seen a high-converting sales page online that lacked them? Probably not. And neither should you distribute press releases without including some type of image that supports your story.

Apr 07 ' 21 - by Kevin Petersen - Tutorials - 0

Press Release Template: Announcing The Launch Of A Website Whenever possible, you should work from a template when creating a press release. Having a model to follow, no matter what type of press release you need to write, saves time and increases your productivity.

Jul 07 ' 20 - by Kevin Petersen - Tutorials - 0

The 5-Minute Guide To Creating A Press Release Call To Action That Converts Each time you publish a press release online, you do so in the hopes that it will accomplish a specific goal. You want to share your news, yes, but you should also want readers to take some action -- convert, contact, connect, share, sign up, and eventually even buy!   That's where a call to action comes in handy. When used the right way, it prompts your reader to do something after reading your press release. That can mean the difference between a reader who soon forgets about you, and one who takes the next step toward building a relationship.

May 01 ' 20 - by Kevin Petersen - Tutorials - 0

4 Budget-Friendly Summer Promotion Ideas That Can Heat Up Your Business Even though summer is still a few months away, now's the time to plan how you'll take advantage of the season to promote your business. Companies regularly report slowing sales during the summertime as their customers leave on vacation. Why not pull out the marketing stops to add a little sales sizzle to your summer?

Mar 07 ' 20 - by Amber - Tutorials - 0

Smart Publicity Ideas For Attorneys: 4 Ways To Build Buzz Around Your Practice Running a law firm is hard work. Getting up to speed on your clients' cases and performing the work they need is only the beginning. You also need to market your practice to make sure new clients can find you.   That's the part most attorneys neglect.   Fortunately, there are numerous ways to promote your practice. From publishing a newsletter to organizing free seminars, a little effort and action can go a long way. The problem is, many of them are costly, either in terms of time or money (and sometimes both).   One of the most productive ways to get your name in front of prospective clients is to generate publicity for your firm. Unlike buying space in the Yellow Pages or time on television, good PR doesn't have to cost an arm and a leg. Nor does it have to monopolize your time. Sometimes, all you need is a little creativity. Read on for 4 simple and inexpensive ways to generate lasting buzz around your practice.

Jan 17 ' 19 - by Kevin Petersen - Tutorials - 0

Tips For Using A Press Release To Promote Your Book You’ve spent months, maybe even years, slaving at your keyboard. You’ve overcome countless cases of writer’s block. You’re researched, written, and revised. You’ve gone back and forth with an editor. Finally, the time has come: your book is being published. The time and energy that have gone into your book deserve nothing but the best chance for success. Now comes the key question: how are you going to sell it?   While there are no shortage of companies offering their services to help market your book, these services are often extremely costly with no hard results guaranteed. Conversely, online press releases are a simple, flexible, and cost effective way to help promote your new book. Here are some tips for using online press releases to walk consumers through the buying journey to maximize your sales.  

Jan 03 ' 19 - by Kevin Petersen - Tutorials - 0

Write Better Press Releases In 2019 It’s the New Year, and you’re feeling ambitious! You’ve mastered the basics in How to Write an SEO Press Release, and now, you’re ready to bring your press release writing skills to the next level. In the ever-evolving world of search engine optimization and online marketing strategies, knowing and applying the latest tactics to your writing is critical if you want your press releases to stand out. Here, you’ll find the latest tips to stay ahead of the game so you can write stronger press releases and make the most of them in the publicity climate of 2019.