We've created a dozen Press Release Templates to make writing press releases a snap. Simply log into your Online PR Media account - or create a new account for free - and click the Resources link from your dashboard.This is also a great place to start if you want to drum up some news but are stumped on a topic. Whether you've recently released a new product, hired a new manager, or added a user-friendly feature to your website, you can find a press release template for your news on Online PR Media. Now let's dig into the template for announcing a sale or promotion. __________________________________________________________________
Enter your 3 primary keywords below. You may choose to add longtail keywords as well. Use this area to keep track of your keywords as you use them. Use at least one in the title and at 1-2 in the summary. Use each keyword at least once in the body.Keyword #1 Keyword #2 Keyword #3 Title – 100 Characters or Less (use 1 keyword, as close to the beginning as possible)Summary – 175 characters or less (use 1-2 additional keywords)Paragraph 1 – Announce the sale or promotion in the very first sentence. Clearly state what the offer is (i.e. discount on purchase, free shipping, price match, limited time offer, gift with purchase, etc.) This is your chance to grab your reader's attention, so make the offer sound as exciting and valuable as possible. Use an anchor text link to link your company name to your website’s homepageParagraph 2 – Tell readers exactly how to take advantage of the promotion or sale. What dates can they take advantage of the sale? Is it online, in-store, or both? Provide links, codes or instructions, if necessary. Use a bulleted list if step-by-step instructions are necessary. Paragraph 3 – Describe your products or services being promoted. Clarify whether you're having a storewide sale or if only certain items are on sale. If certain items are being promoted, explain how they benefit your target audience (i.e. you're offering the lowest price of the season on the latest 4K televisions and every purchase comes with a price match guarantee through December 24th). Paragraph 4 – Include a quote that explains why you’re offering this promotion and the value being provided to customers. (Example: "Holiday window shopping is time-consuming and when you wait too long, inventory may be gone. We're so confident that this is the lowest price you'll find on a 4K TV that we're offering a price match guarantee through December 24th. Find it cheaper and we'll pay you the difference!")Use the following format for the quote:“ ,” said [Name of person being quoted], [Title of person being quoted] of [company name] (http://website URL). Make the person’s name an anchor text link linking to their LinkedIn profile, if applicable.Paragraph 5 – Tell what your company does, what products and services you offer, and any relevant background. Paragraph 6 – Conclude with a quote that talks about how much you appreciate customers. Emphasize that if there is a favorable response to the promotion, your company will have more sales in the future. “ ,” said [Last name of person being quoted].About [Name of Your Company]: [Company name] (http://www. website URL)…. This is your About Us section. This should be your best written “elevator pitch.”Media Contact:NameEmailAddressPhone numberWebsiteAnchor Text & Links:Company name – http://www.link.comKeyword phrase – http://www.link.comKeyword phrase – http://www.link.comName of person quoted – http://www.link.comFacebook:linkTwitter:LinkVideo to embed:LinkPull Quote:Select a powerful part of one of your quotes and copy/paste it here. When published it will be “pulled out” into a box and highlighted.
Have you used a press release to announce an upcoming sale or promotion? How effective was it?
It's crunch time! December is THE busiest shopping season of the month. The National Retail Foundation's annual survey found that consumers planned to spend more than $1,000 during the 2018 holiday shopping season. How do you get a piece of that action?Give stuff away. Yes, for free. 'Tis the season! People are already shopping in December, so make the incentives good so that they buy from you and not your competitors. Think free gift card when a customer refers a friend, a free gift with $X purchase, etc. What you get: The sale. Shoppers are constantly looking for the best deal in December. That's not always the lowest price! Offset their cost with free stuff and they will perceive yours as the best deal. Host another contest. Make this one fun, festive, and social! Create a branded holiday hashtag and have your social followers go on a themed photo scavenger hunt. The prize should obviously be a fabulous free item, gift card, or some other prize worth working for. What you get: Social media engagement, contact information of contestants, and a holly jolly good time had by all!Pictures with Santa. Same idea as your trunk-or-treat event. Get those families back out to your business, hire a (great) Santa, serve hot chocolate and cookies, and maybe even pump in some fake snow! This doesn't need to be a hard sell - it could just be another customer appreciation event to keep your brand in mind. Of course, you could go a step further and hire a photographer with instant print capabilities. The parents' free picture of their adorable kiddos would print with a tearaway coupon at the bottom… just sayin'!Want to boost holiday sales? Start planning now and you could have more publicity than you know what to do with over the next three months!
What promotions do you do around the holidays to increase sales? Do you start in the fall, or wait until the December shopping season hits?