Nov 15 ' 18 - by Kevin Petersen - Tutorials - 0How To Choose A Press Release Topic You know that press releases can be leveraged to help your business gain online and media visibility, increase web traffic, and market your business. And yet, we hear time and again that businesses are stumped when it comes to drumming up a topic. They think they're not doing anything important enough, that the news needs to be earth-shattering to warrant a press release. But that's simply not the case. Your news just needs to matter to your audience. Here are 10 powerful topic suggestions to use as a guide when creating effective, newsworthy online press releases that will catch the attention of your target audience. (Psst… if you already have an Online PR Media account, you can access FREE press release templates for all 10 of these topics, and more!)
May 21 ' 18 - by Kevin Petersen - Tutorials - 0How To Write An SEO Press Release
Press releases are a fantastic addition to your digital marketing strategy. When written and distributed correctly, they not only fulfill their original purpose of sharing your company's news, but also support your SEO strategy by creating backlinks on credible news and media sites. As a bonus, press releases that share truly relevant information can go a step further and catch the attention of journalists and customers to increase your brand's visibility and ultimately help drive sales.
The key is writing a press release that is both interesting to human readers and optimized for search engines.
Here's how to do just that.