Jun 01 ' 21 - by Kevin Petersen - Tutorials - 0How To Use Images And Photos To Make Your Press Releases POP Most press releases are little more than text. They're published without the important bells and whistles that draw readers' attention. Lacking photos or graphics, they merely convey information, leaving the reader to decide whether the story is engaging enough to actually read. That's leaving a huge opportunity on the table. Our eyes tend to gravitate toward images in a way that text cannot match. Whether real-life photos or computer-generated graphics, images attract our attention and help us connect with and remember the content. Ask yourself: have you ever seen an effective marketing brochure that didn't use photos? Have you ever seen a high-converting sales page online that lacked them? Probably not. And neither should you distribute press releases without including some type of image that supports your story.
May 01 ' 21 - by Kevin Petersen - Tutorials - 0Publicity Ideas For Insurance Agents: 6 Creative Ways To Promote Your Services According to the Bureau of Labor Statistics, there are nearly 400,000 insurance agents nationwide. To say the field is competitive is an understatement, and as an agent, you know firsthand that it takes more than hard work and dedication to be successful. You need a way to stand apart from the pack so people in your city will notice you. That's where generating publicity comes in. It ensures your name is on prospects' minds. When the time comes for them to purchase an insurance product, they'll think of you and pick up the phone. How do create buzz around your services? Read on for 6 ideas that are simple, cost-effective, and even fun!
Oct 01 ' 20 - by Kevin Petersen - Tutorials - 0Holiday Publicity Ideas For Any Business The end of the year is jam-packed with holiday happenings. Is your business leveraging them to gain publicity? You should! From Halloween through Christmas, there are no shortage of ways to get in front of potential customers that are preparing for the holiday shopping season. Let's take a look at each month in the fourth quarter and give you some ideas for both online and in-store publicity ideas. Take what works for your business and incorporate the ideas into your holiday marketing strategy!
Dec 18 ' 18 - by Kevin Petersen - Tutorials - 05 Ways To Increase Your Website Visibility This Holiday Season For online retailers, driving website traffic during the holiday season is critical to meeting sales goals. Even major retailers have to ramp up efforts to increase visibility this time of year. Whether traffic is sluggish, or you just want to add some new strategies to your plan, here are 5 ways to increase website visibility this holiday season.
Dec 11 ' 18 - by Kevin Petersen - Tutorials - 0Simple Social Media Marketing Tricks To Boost Holiday Sales It’s the most wonderful time of the year, and even large retailers rely on consumers' Q4 spending habits to make up a huge chunk of their total annual revenue. During the holiday season, people are even more prepared than usual to open their pocketbooks. In fact, the average American plans to spend nearly $800 on Christmas gifts this season. Want a share of the action? Using social media marketing greatly increases your chances; a recent study showed that 37% of online shoppers say they use social media for purchase inspiration. Here are some quick tips to help you capitalize on an audience that is ready to spend.