It’s the most wonderful time of the year, and even large retailers rely on consumers’ Q4 spending habits to make up a huge chunk of their total annual revenue. During the holiday season, people are even more prepared than usual to open their pocketbooks. In fact, the average American plans to spend nearly $800 on Christmas gifts this season.
Want a share of the action? Using social media marketing greatly increases your chances; a recent study showed that 37% of online shoppers say they use social media for purchase inspiration. Here are some quick tips to help you capitalize on an audience that is ready to spend.
Host A Contest
Hosting a contest to win a giveaway, or even a discount, gets people talking about your brand. And of course, who doesn’t like to win free stuff!?
Posting a contest generally creates interaction with your post (think likes, shares, and comments), and in most social platforms, this engagement translates to higher post reach. Additionally, you can create contests that involve your followers sharing your brand content, tagging your brand, or using a contest hashtag, thus exposing your products/services to the audience of your fans (think “friends of friends”).
Looking for some contest inspiration? Check out this article from Small Business Trends, which has social contest suggestions for various platforms customized to your product/service.
Invest In Paid Ads
If you have ever created a paid social ad campaign, you’ve likely seen the incredible reach that can be achieved on a very low budget. Since social media platforms capture 33% of the total time users spend online, paid ads are a great way to know you’re reaching users.
Want to know where to spend? Facebook is still favored by 96% of online marketers, who say it is a valuable marketing platform. In terms of type of media to use, videos appear to have the highest impact; in addition to having a higher organic reach in Facebook’s current algorithm, 64% of consumers say that watching a video on Facebook inspired them to make a purchase. To learn more about how to best use paid ads on each social platform for your specific goals, check out this article from Hootsuite.
Work With Influencers
A social media influencer is a person with a large social following that is generally considered an expert in a specific niche. For this reason, their opinion on products and services related to the niche carries a lot of weight. The idea behind influencer marketing is that influencers agree to review and share your product with their following, giving you instant exposure to huge new audience. In some cases, they are willing to do this for free. However, in most cases influencers receive payments from brands for the exposure.
Keep It Social
When designing your holiday campaigns, don’t forget – social media is supposed to be SOCIAL. This means maintaining a positive and consistent brand personality and sharing posts that are of interest to your followers. It also means creating and responding to opportunities for authentic engagement by taking the time to respond to comments, questions, and certainly direct messages.
However, when it comes to sales and discounts – don’t shy away from posting them because it feels salesy and impersonal. A whopping 72% of consumers say they WANT brands to share discounts and sales on social media!
Don’t Negate The Power Of Email
We know – inboxes are inundated, and sometimes it may feel like the efforts of creating a content-filled newsletter or sales promotion are in vain. Remember, though, if someone has willingly provided you with their email address, rest assured they expect you to use it. That means they WANT your content. In fact, 86% of consumers say they would like to receive promotional emails at least monthly from companies they do business with.
Also, consider that traffic from email marketing campaigns has an average conversion rate of 4.29%, compared to direct traffic at 2.93% and social at 1.81%. Take some time to craft a festive email showcasing your best-sellers, sales, and promotions, and watch the results boost your bottom line. Additionally, you can (and should) include your social icons in your emails, and can even drive readers to your social sites to participate in contests or join the conversation!
Share A Press Release
Want big exposure on your hottest products or holiday sales or promotions? Write a press release! Online PR Media makes it simple and affordable with a variety of packages available to meet your distribution needs.
Once your press release has been published, use your Online PR Media press release report to choose a media site that has picked up your news – preferably one that your audience cares about or follows. Grab the link to the published release, then write a post that generates excitement about the release and explain how it impacts your audience.
Want more information on how to get the greatest impact of your press release on social media? Read our blog on the topic here.
Social media is a powerful platform for engaging your current followers and reaching a bigger audience. By using a variety of strategies, including press releases and email, social media marketing makes it easy to share your deals far and wide and boost holiday sales.