Enter your 3 primary keywords below. You may choose to add longtail keywords as well. Use this area to keep track of your keywords as you use them. Use at least one in the title and at 1-2 in the summary. Use each keyword at least once in the body.
Keyword #1
Keyword #2
Keyword #3
Title – 100 Characters or Less (use 1 keyword, as close to the beginning as possible)
Summary – 175 characters or less (use 1-2 additional keywords)
Paragraph 1 – Announce the launch or publication of your new digital product. Explain how your product solves your target audience’s problem. Use an anchor text link to link your company name to your website’s homepage
Paragraph 2 – Talk about specific features and functions of the product and how people can access it. I.e. go to your website (include link), download it, link to learn more then purchase.
Paragraph 3 – Explain what benefits users can expect to receive from accessing the product.
Paragraph 4 – Include a quote that explains what differentiates your product from other solutions on the market.
“ ,” said [Name of person being quoted], [Title of person being quoted] of [company name] (http://website URL). Make the person’s name an anchor text link linking to their LinkedIn profile.
Paragraph 6 – Tell what your company does, what products and services you offer, and any relevant background that makes you qualified to introduce this product.
Paragraph 7 – Mention any related products your target audience might be interested in. i.e. related ebook, guide download, or video library.
About [Name of Your Company]: [Company name] (http://www. website URL)…. This is your About Us section. Include your best written “elevator pitch.”
Media Contact:
Name
Address
Phone number
Website
Anchor Text & Links:
Company name – http://www.link.com
Keyword phrase – http://www.link.com
Keyword phrase – http://www.link.com
Name of person quoted – http://www.link.com
Facebook:
link
Twitter:
Link
Video to embed:
Link
Pull Quote:
Select a powerful part of one of your quotes and copy/paste it here. When published it will be “pulled out” into a box and highlighted.
