Enter your 3 primary keywords below. You may choose to add longtail keywords as well. Use this area to keep track of your keywords as you use them. Use at least one in the title and at 1-2 in the summary. Use each keyword at least once in the body.
Keyword #1
Keyword #2
Keyword #3
Title – 100 Characters or Less (use 1 keyword, as close to the beginning as possible)
Summary – 175 characters or less (use 1-2 additional keywords)
Paragraph 1 – Announce the new hire, their name, position/title within your company. Use an anchor text link to link your company name to your website’s homepage.
Paragraph 2 – Explain what the new hire brings to the company, their background, education, certifications, and any other information that makes the announcement relevant to your target audience.
Paragraph 3 – Discuss how you envision this person propelling the company forward. Again, think about how the change will impact your target audience. I.e. improved customer service, new technology and better products, etc.
Paragraph 4 – Include a quote from a superior about why this person is a good addition to the organization.
“ ,” said [Name of person being quoted], [Title of person being quoted] of [company name] (http://website URL). Make the person’s name an anchor text link linking to their LinkedIn profile.
Paragraph 5 – Explain what your company does and provide some background.
Paragraph 6 – Conclude with a quote that talks about the future of the company and how employees, including the new hire, make it possible to accomplish goals and provide a better experience for customers.
“ ,” said [Last name of person being quoted].
About [Name of Your Company]: [Company name] (http://www. website URL)…. This is your About Us section. Include your best written “elevator pitch.”
Media Contact:
Name
Address
Phone number
Website
Anchor Text & Links:
Company name – http://www.link.com
Keyword phrase – http://www.link.com
Keyword phrase – http://www.link.com
Name of person quoted – http://www.link.com
Facebook:
link
Twitter:
Link
Video to embed:
Link
Pull Quote:
Select a powerful part of one of your quotes and copy/paste it here. When published it will be “pulled out” into a box and highlighted.
