“Live Life to the Fullest”- campaign launched to celebrate the 11.11 Global Shopping Festival
11/03/2017

“Live Life to the Fullest”- pan-European integrated campaign launched to celebrate the 11.11 Global Shopping Festival

Online PR News – 03-November-2017 – London, 2nd of November 2017 – Digital Production Company UNIT9 and AliExpress partner up - announcing the launch of a new integrated European marketing campaign, developed to highlight the 11.11. Global Shopping Festival. Also known as Single’s Day, the 11.11 Global Shopping Festival has evolved from a 24-hour online sale into a global shopping festival celebrated both online and offline. The campaign is meant to promote “11.11” as THE WORLD’S BIGGEST SHOPPING FESTIVAL. Their ‘Live Life to the Fullest’ campaign message encourages users to discover the most exciting retail deals of the year on AliExpress.

The campaign combines AliExpress’ first ever international TV commercial with a London based street art graffiti. Cutting edge 3D graphics and Augmented Reality technology are used to enhance the graffiti art for the viewer - turning the traditional graffiti into virtue artwork. The Augmented Reality graffiti art is located in the heart of Shoreditch and small ‘11.11’ graffitis can be found around London.

The TV commercial debuts on major national TV stations in The Netherlands, Spain and Russia from October 29th. Seven different languages and versions including English, Russian, Spanish, French, Dutch, Hebrew and Portuguese, will also been shown across social media platforms in the run up to this year’s 11.11 Global Shopping Festival.

The Global Shopping Festival was born in the 90s in China as “Single’s Day”, bringing together young, singles as an “Anti-Valentine's Day” celebration. In 2009 Alibaba expanded it into a special promotional day, by offering retailer discounts prior to the traditional Chinese New Year celebrations.

11.11 the world’s biggest shopping festival - runs from 07:00 (GMT) on 11 November to 06:59 on 12 November. During this 24hr period AliExpress will be offering unbeatable discounts, so make sure to check it out.