Red Letter Days Puts Customers in Control Online

Red Letter Days has become the first experience company in the UK to give its customers full control over their experience day vouchers and bookings, with a level of flexibility unmatched in the market.

Online PR News – 29-October-2009 – – Already the only UK experience gift company to provide a comprehensive booking service for customers, Red Letter Days has now gone one step further to enable customers to perform a wide variety of tasks online, including:

• Booking or cancelling an experience
• Exchanging an experience for another
• Upgrading an experience
• Adding another person to come along on the experience
• Banking an experience voucher to convert it into account credit
• Viewing full details of all bookings
• Asking questions about an experience and viewing replies

Customers will also be able to set email or SMS reminders for important gifting dates such as birthdays and anniversaries, as well as selecting the types of experiences they are interested in to ensure they receive relevant and tailored email communications.

Red Letter Days’ Head of eCommerce and IT, Gerry O’Brien, said the new functionality was the result of six months of hard work and smart thinking by his in-house development team.

“Our new online booking journey gives a level of control to our customers that is totally unmatched in the experience gift market,” he said.

“Our customers will benefit from a greatly streamlined booking process, while Red Letter Days reaps the rewards of a largely automated system that delivers the dual benefits of both increased customer satisfaction and efficiency gains.

“We’re particularly proud of the fact that our customers can easily exchange an experience for another or choose to take friends, family or partner along with them on the day with a few simple steps online.

“This is truly ground-breaking functionality that we anticipate will be extremely popular with our customers and once again puts us well ahead of our competitors when it comes to providing excellent customer service.”

Red Letter Days ( provide high quality adventure & activity gifts for every occasion. Our wide range of gift experiences ( will solve any present buying dilemma. Purchase an activity gift voucher to give someone an unforgettable gift.