Koldwear Direct have announced the launch of a new website on February 1st 2011 with the challenge of competing in the UK Outdoor Clothing, Equipment and accessories retail sector.
Online PR News – 15-January-2011 – – As the winter season gets colder for more sustained periods in the UK than in previous years, the demand for sub-zero, outdoor protection is higher than ever before. In 2010 outdoor retailers saw a major surge in the interest of outdoor clothing and accessories such as trapper hats and shoe snow chains.
This peak in enquiries was maximised by the return of snow, icy and artic like conditions throughout November and December with online retailers seeing and reporting record sales.
Koldwear Direct were formed in January with one clear goal, to provide an affordable, on-going solution to supply top quality outdoor wear whatever the situation or requirement.
Born and created due to a love for all things outdoors and challenging activities, Koldwear Direct has a wealth of key components behind the scenes to ensure long term success.
A spokesman for Koldwear Direct had this to say of the company’s rapid expansion plans “As a new player in the outdoor online sector, we have had to move quickly to source and test products from all over the globe to ensure that we can meet the demand of the UK for cold weather related products. Our team are all dedicated to making this new business a success by offering an unrivalled product range and level of customer service”.
The new website will have a wide range of products from top global manufacturers such as Berghaus, North Face, Icebreaker and Yaktrax as well as many more suppliers to ensure that the UK public can continue to go hiking, mountain climbing, camping or even just to socialise or go to work safe in the knowledge they are safe from the elements.
One thing is for sure, 2011 is sure to signal unpredictable weather conditions with the planets ever changing climate, for Koldwear Direct embarking on a new adventure is sure to throw up its own challenges and possibly be just as unpredictable.