The Hospitality Sales & Marketing Association International (HSMAI) will recognize the Irving Convention and Visitors Bureau with four Gold, one Silver and five Bronze Adrian Awards
Online PR News – 12-January-2011 – – Press Release
For Immediate Release
Contact: Diana Pfaff
500 W. Las Colinas Blvd.
Irving, TX USA 75039
800-247-8464 or 972-252-7476
Irving CVB to Receive 10 HSMAI Adrian Awards at Annual Gala
Irving, Texas - The Hospitality Sales & Marketing Association International (HSMAI) will recognize the Irving Convention and Visitors Bureau with four Gold, one Silver and five Bronze Adrian Awards for compelling advertising, public relations and marketing campaigns in the 54th annual HSMAI Adrian Awards Competition, the largest and most prestigious travel marketing competition globally.
The ICVB will be recognized for its work on the launch of the Irving Convention Center at Las Colinas, its trade advertising campaign, leisure market campaign, and public relations initiatives for the Texas Stadium implosion, Irving Gondola Adventures and Irving's National Scouting Museum. For more information on the ICVB visit: http://www.irvingtexas.com
"The Irving CVB is being honored this year with an amazing 10 Adrian Awards for travel marketing excellence, the most awards for any business or CVB in 2010," said Fran Brasseux, CHSE, executive vice president for HSMAI. "The feedback from Adrian Awards judges was remarkable, and indicated that this year's competition had some of the best work they had seen in their many years of judging, making the Irving CVB's awards achievement even more impressive."
HSMAI will present the awards to the Irving CVB during the annual HSMAI Adrian Awards Gala, attended by more than 1,000 hospitality, travel and tourism marketing executives, Jan. 31, 2011, at the New York Marriott Marquis.
The Irving CVB's advertising agency, Maloney Strategic Communications, and its public relations agency, Tucker and Associates, will also be recognized. "That we will receive the most awards in the competition this year is incredibly gratifying, " said Maura Allen Gast, executive director of the ICVB.
The fact that these awards recognize the comprehensive expertise of our staff - with ten wins in all three awards categories of advertising, public relations, and digital marketing - is even more exciting. Most important is that these awards recognize the results the creative achieves.
The Adrian Awards stage represents the pinnacle of a very large and competitive industry. These ten awards are validation that what we do, we do well, and it delivers results." This year's contest attracted nearly 1,100 entries from around the world, with entries judged by top executives from all sectors of the industry.
All winning entries will be accessible in the HSMAI Adrian Awards Winners Gallery online following the gala at http://www.adrianawards.com. For more information about the Irving CVB, visit http://www.irvingtexas.com.