iProperty.com Malaysia test drives brand new search engine
01/12/2011

Top real estate online portal in Southeast Asia develops brand new search experience

Online PR News – 12-January-2011 – – Acknowledging the need for speed in today’s cutthroat real estate market, the developers of iProperty Malaysia have developed a brand new search portal which emphasizes speed and reliability over anything else. The new portal, which is still in beta, can be accessed at http://www.propertyguru.com.my

The new system, which can be used to search for residential, commercial, industrial and agricultural listings, has a no-frills approach when it comes to searches. Taking a page from Google or Bing’s search box only page, the only thing that you see when you first pull up the beta page is a search box and nothing else. There are no articles, no banners, no advertisements; nothing that can distract you from your search will be placed on the front page.

For years, realtors and property hunters have been troubled with the seemingly endless information overload that real estate property listings throw at them when first opening their pages. This all changes with the clean new search experience that iProperty Malaysia has made available through their beta site.

With the new search engine experience, you can search for that perfect terraced house or high rise condominium without going through page upon page of information. The users of the beta interface will be able to draw results from iProperty Malaysia’s 220,000 listings even though it still hasn’t been integrated into the main site. The beta site sacrifices none of the functionality that the original site has.

“The goal of this new search experience is to make searching for Malaysia real estate as easy as possible,” said one of the developers of the new search engine. “This makes searching for properties as simple as opening the page, typing in what you want and then getting the results, even a five-year-old can do it without getting lost.”

Taking it to the Streets

The new search engine also features the capability of searching for specific addresses. If you know the exact address or location of a property that you’re interested in, you can simply type it in the search box and you’ll get the nearest possible result. This is a vast improvement over the previous system where you have to go through each entry in a particular area or locale to find what you’re looking for. With the new system, you can put in the actual street names and pull up the property listings from there.

Easy on the Eyes

The beta site features buttons and text sizes that are easy on the eyes. The number one goal of this new search experience is to make everything as simple as possible without sacrificing any functionality. Every listing is also accompanied by a detailed map from Google maps that shows visually what amenities, transportation and public utilities are available in the vicinity.

iProperty.com Malaysia is an online property hub by iProperty.Com group. iProperty.com Malaysia continues to garner awards including the recent CNBC Asia Pacific Property Awards in 2009. The real estate portal has maintained its no. 1 spot as certified by Frost & Sullivan, Comscore and Google Ad Planner. For property enquiries, email my.info@iproperty.com. Visit the iProperty Malaysia website at www.iproperty.com.my

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