Sage DC, Inc. Launches Social Brand Online to Light the Path and Lighten Spirits This Holiday Season

Be the Light, Be the One offers innovative gifts through a unique online emporium and web gathering place to spread the word of unconditional love, peace, and oneness.

Online PR News – 27-October-2009 – – New York, NY ( Onlineprnews ) October 26, 2009 -Sage DC, Inc., the marketing and product development company from entrepreneurial team and life partners Debra Derella-Cheren and Ivan Cheren, has launched a social brand and online emporium at, just in time for the holiday season.

Debra and Ivan created Be the Light, Be the One to deliver tools and resources for conscious change. Debra says, “Our hope is to be a source of reflection and inspiration as we build community, support meaningful connections and create new possibilities for ourselves and the world. What we think, feel and consume affects the whole, individually and globally.”

The social brand and web emporium debuts with a new line of essential products with purpose -- dubbed “soulutions” -- that consist of tools and resources designed to promote conscious change, ecological sustainability, social justice and a healthier world. According to the Debra and Ivan, “The BTLBTO message serves as an everyday reminder of who we all really are. We are love at our source, and we are all one.”

The BTLBTO collection of gifts from the heart includes organic apparel for the whole family, light-up umbrellas and recycled folding umbrellas as well as inspirational greeting cards made from recycled papers and soy-based inks. A carefully selected assortment of informative DVDs and CDs is also available. To see the BTLBTO offerings, go to

Sage DC has put together the BTLBTO collection to bridge the worlds of science and spirit and help consumers and corporations alike discover key insights to essential questions: “How do we show up in our lives?” “How are we making a positive impact?” “What tools and resources are available to help us along our paths?”

Ivan points out, “The BTLBTO message is about creating community and catalyzing a more enlightened conversation. In these dynamic times, we want to help people understand how to manage change and embrace their greatness.”

Sage DC aims with BTLBTO to reach the conscious consumer looking to transform themselves and the world around them as well as cultural creatives and the LOHAS (Lifestyles of Health and Sustainability) consumer sector. According to Conscious Wave, producers of the LOHAS Forum, “LOHAS describes nearly 19% percent of the adults in the U.S., or 41 million people, an estimated $209 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living.”

In addition, BTLBTO tools and resources are of major significance to the corporate sector as motivational gifts and premiums designed to build leadership through self-mastery. The most successful corporations understand that inspired, conscious, less stress-filled individuals can transform an organization via reduced healthcare costs, improved productivity and increased creativity.

BTLBTO features initial partnerships with affiliates such as Sounds True, Hay House Radio and Spiritual Cinema Circle and counts as some of its first beneficiaries the Institute of Noetics, Maloto and Barbara Marx Hubbard. Beneficiaries receive 5% of net profits.

The new Be the Light, Be the One line of innovative gifts from the heart is full of “must haves” for this holiday season.

About Sage DC, Inc.:

At Sage DC, Inc. ( we are committed to providing the very best gifts that give back and inspire available on the web today. We emphasize “creative soulutions” and sustainable choices in product development, co-branding programs and our premium & incentive design.


Debra Derella Cheren, chief inspiration officer
Sage DC, Inc.
(347) 427-2247