HIGH performance prestige car maker Lotus is using a UK-based producerâ€™s music to help promote two of its latest models.
Online PR News – 11-January-2011 – – UK based Production Music Library, The Beat Suite has created two music tracks to accompany the showcasing of the new ÂŁ50,000, 165mph Lotus Evora and the ÂŁ27,000, 124mph Lotus Elise at Octoberâ€™s Paris Motor Show, which attracted 1.25 million visitors.
The tracks, described by The Beat Suite managing director Steve Bainbridge as a `fat, chunky and funky pumping house remix of Beethovenâ€™s 5th symphonyâ€™, were used in the films accompanying the showcasing of the cars and are also used online to promote the cars and the brand.
The Beat Suite, which offers a range of custom music and audio production services and voiceover, won the pitch for the contract after providing samples to Griffin Interactive Productions which was commissioned by McCann Erickson to produce the films.
Producer and director Paul Griffin of Griffin Interactive Productions said: â€śHaving such a rich and successful history, Lotus Cars wanted the launch at the Paris Motor Show to be impressive. The music had to be cutting edge and hard hitting with impact reflective of the cars image and the overall brand. We approached The Beat Suite to do some custom music knowing they could deliver excellent results on budget, on time. We were all very impressed with the music.â€ť
Steve Bainbridge said: â€śWe have worked with Griffin Interactive Productions on a number of projects in the past and it is great to have collaborated with them on such a prestigious project as this. The tracks were both created in-house in our state-of-the-art Newcastle production studio. Our composer and sound designer Luke Oglesby spent around two months working on these tracks back-to-back, working closely with Griffin Interactive Productions to ensure the music and sound fitted perfectly to the films.â€™â€™
The Beat Suite was founded in 2004 by Steve Bainbridge. In July 2009 it opened its new recording studios which feature a fully soundproofed control room fitted out with Auralexâ€™s Sonosuede acoustic treatments. The Beat Suiteâ€™s clients include: Disney, Sega, Volkswagen, Kodak, Heinz, ABC News, Saatchi & Saatchi, Banrock Station, Longines and the Danish Parliament.