Terrier Agency appointed by CP Foods to work with their brand, Taste Inc.

Terrier Agency have been brought in to handle the digital strategy, advertising, content creation and social media for CP Food’s ‘Taste Inc.’ brand.

Online PR News – 24-August-2017 – London – Previously known for their microwavable snacks, Taste Inc. has re-positioned itself as a brand focused on health and convenience. They now produce chargrilled 100% chicken breast mini-fillets that can be enjoyed as a snack or a versatile ingredient.

Terrier Agency are working to build awareness of the new product and grow Taste Inc.’s audience. The campaign will be put out across a variety of platforms, all highlighting how the new range of mini-fillets are a high-quality and healthy food ‘on-the-go’ option, as well as ingredient.

Taste Inc.’s new position in the food sector highlights a growing space on the market. Due to their broad base of (potential) target audiences – working mums, busy families, health-conscious young people, fitness buffs, gym goers - they stand separate from other meat-based snack brands. In addition, this versatility extends into the product itself which is equally at home as a standalone snack, in a wrap or baguette, or as an ingredient in main dishes and family favourites.

Managing Director of Terrier Agency, Patrick Macnamara said: “We are extremely excited to have this opportunity to work with Taste Inc. and their unique product.”

Taste Inc. products are currently available at Nisa, Morrisons and Ocado stores, but will be branching out to other large retailers soon.