Intex Technologies Honoured at CMO Asia 2017 Awards

Bags 2 Awards for Brand Excellence in Sports Marketing with respect to Gujarat Lions Team for ‘Chai With Keshav’ and ‘Dhaago Bandho Mannat Maango’ Campaigns

Online PR News – 21-August-2017 – Delhi – Intex Technologies, one of the leading mobile handset consumer & electronics major and owner of Gujarat Lions IPL Team, has recently been honoured and felicitated at the prestigious CMO Asia Awards 2017 held in Singapore for excellence in sports marketing for its two campaigns - ‘Chai With Keshav’ and ‘Dhaago Bandho Mannat Maango’.

The awards were received by Ms Chetna Sundaram, Head-Digital Marketing, Intex Technologies, in the presence of Top 200 Brands and Digital Marketing companies from across Asia.

‘Chai With Keshav’ was a talk show on YouTube where Mr. Keshav Bansal, the owner of Gujarat Lions Team interacted with players from the team and talked about various aspects that influence & affect performance of the players, discuss about personal experiences that player had during the tournament and discuss on various aspects and technicalities of the game. The show was conceptualized keeping in mind the objective to bring the Gujarat Lion cricketers closer to their fans. ‘Dhaaga Bandho Mannat Maango’ campaign brought together fans of Gujarat Lions and gave them an opportunity to wish for their favourite team's success in the most pious way. The campaign encouraged the fans to tie a dhaga around a wish tree and pray for their team's victory.

Graciously acknowledging the award, Mr. Keshav Bansal, Director, Intex Technologies & Owner of Gujarat Lions Team said, “Intex has been associated with sports especially cricket in fulfilling its marketing objectives and receiving these awards for two of our campaigns around IPL gives me immense pleasure and happiness. Cricket as a sport attracts a lot of emotions and hence the two digital campaigns were designed with a view of providing a platform to connect with the fans of Gujarat Lions i.e. Youth in a better and effective way.”

CMO Asia is an independent and not-for-profit organization, which aims to make work and working lives better. With the intention of sharing the best practices globally and giving customer voice more hope, it organizes many events and awards. The awards receive active and overwhelming participation from many brands all across the world.

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