THE NEW MIAMI SUBS GRILL OPENS FIRST GASAMERICA LOCATION
01/06/2011

Leading Ohio & Indiana Gas and Convenience Store Chain Debuts 2,000 Square Foot Fast Casual Restaurant in Greenfield, Indiana

Online PR News – 06-January-2011 – – Greenfield, Indiana – January 6, 2011 – The New Miami Subs Grill, originator of the fast/casual restaurant concept, today announced the opening of its first franchise unit with regional gas and convenience store chain GasAmerica. The 2,000 sq. ft Miami Grill combined with a 4,000 sq ft. Convenience Mart Stop is located at one of the chain’s Greenfield, Ind. locations. Headquartered in Greenfield, GasAmerica is one of the nation’s premier, regional gas and convenience store chains with 86 locations in Indiana and Ohio.

“The gas and convenience store sector is one of the fastest growing segments of our franchise initiative,” said Lawrence Austin, a principal of the New Miami Subs Grill who heads up the company’s franchise development team. “We are delighted to have partnered with such an outstanding, well known company like GasAmerica. They truly understand the value of customer service and a quality fast casual restaurant concept in connection with its gas and convenience store offerings.”

Austin said that they are currently discussing other GasAmerica locations and plan to roll out additional units in 2011.

“We’ve looked at a number of food concepts and found the New Miami Subs Grill concept the best restaurant chain for GasAmerica to partner with as it offers many options for our customers,” said Stephanie White, CEO of GasAmerica. “We believe our Miami Grill will serve as a destination restaurant for a casual lunch or dinner. It also gives our customers an opportunity to grab one of the many Miami Subs offerings on the go while fueling their vehicles and, for the first time in North America, have their meals as well as all our convenience store items delivered to their home or office through the New Miami Subs National “one-number, all locations delivery system.”

“This is very forward thinking by GasAmerica and we believe the delivery of convenience store items along with a lunch or dinner order is a first in the industry. What sets our system apart from a typical delivery system is utilizing a National one-number system with a domestic-based call center taking delivery orders so our in-store crew can be attentive to customers and without the distraction of answering a phone. Orders will be sent directly to the POS system and kitchen monitors”, Austin said. “Customers calling for home or office delivery will speak to trained, courteous telephone order takers whose entire focus is to assist and satisfy that particular customer and all of their needs at that moment.”

For this initial unit, White and Austin have chosen the name Miami Grill.

“We didn’t want potential patrons unfamiliar with the Miami Subs extensive menu to confuse us with a simple ‘sub shop’ as we will offer all of our great menu items from Miami Subs famous Philly Cheesesteaks and wings, to our pizza and gyros,” said White. “When we choose our next location we will discuss the name with Miami Subs to determine if that philosophy works, or if we go with the New Miami Subs Grill.”

Austin said that Miami Subs had new franchise units opening in New York and Florida in December 2010 in addition to the GasAmerica restaurant.

For more information on the New Miami Subs Grill, call Lawrence Austin directly at (954) 973-0000 ext. 1111 or go to www.miamisubs.com .

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About The New Miami Subs Grill

Miami Subs®, a South Florida company, has been serving great food for over 20 years with the first true Miami Subs restaurant opening in 1988. The franchise chain has grown to become Florida's largest regional sub and grill chain featuring their world famous Philly Cheesesteak, Wings, Burgers, Gyros and most recently Pizza and Breakfast at participating locations. The chain is also one of the first in its category to offer delivery through a one number system at participating locations. Miami Subs® currently has locations in Florida, the Carolinas, New York, and Indiana with a number of locations projected to open in the coming year. Miami Subs® is a proud supporter of the Boy and Girls Club, Cystic Fibrosis and other local charities in the community. For more information go to www.miamisubs.com

About GasAmerica

GasAmerica is a fourth generation family-owned business originally established as the White Petroleum Company in 1916 formed by Herb White with one Bulk Plant and one Bulk Delivery Vehicle. In 1983 having expanded the business with several C-store and gas stations the company went through a reorganization and GasAmerica was born. At that time Herb’s grandson, Richard, became president with a vision to continue to grow the business. In 1998 Richard passed away and his daughter Stephanie and son Keith took over the Company upholding their father’s commitment to growth. GasAmerica has become one of the premier family-owned and operated C-store chains with 86 quality locations in Indiana and Ohio. The Company is continually looking for opportunities to enhance its locations and bring a quality product for its customers’ enjoyment. To that end GasAmerica recently teamed up with Miami Subs and opened its first New Miami Grill in Greenfield, Indiana with plans on expanding that brand to additional locations through its system.