AIMEDIACOMMS KEEPS STAKEHOLDERS INFORMED AND CONNECTED THROUGH USE OF INNOVATIVE PUBLIC RELATIONS
01/06/2011

The significant shift in the importance of corporate communications, allied with the recognition of reputation as a key business asset, prompts AIMediaComms to step up with public relations software designed to help the communications function operate more effectively in this globalised and deregulated world where accountability and social responsibility are such important business drivers.

Online PR News – 06-January-2011 – – The significant shift in the importance of corporate communications, allied with the recognition of reputation as a key business asset, prompts AIMediaComms to step up with public relations software designed to help the communications function operate more effectively in this globalised and deregulated world where accountability and social responsibility are such important business drivers.

AIMediaComms recognises that the world of media and communication has changed dramatically over the past ten years and that corporate communicators require solutions that help them address these new challenges. The “one-size fits all” solutions are no longer effective as the needs of a communications department in the public sector are very different from those of a FTSE 200 company. For those reasons, AIMediaComms offers three comprehensive public relations software(http://www.aimediacomms.com) solutions that fulfil the needs of different markets and organisation sizes; private and public sectors, and the NHS sub-sector specifically.

The company realizes that media fragmentation and 24/7 availability create more opportunities to reach different audiences instantly. Journalists are no longer content to just talk to media relations. They are in contact with other stakeholders, from employees to trade unions to government bodies to investors. This means that, more than ever before, an organisation must present a consistent message across all groups, personalised for each group’s requirements.

AIMediaComms’ Stakeholder Interaction solution has been designed to recognise the changing face of media, and helps companies protect their reputation by more effective management of stakeholder relationships. Any organisation that values its good name, its integrity, and demands trust must treat its stakeholders as a strategic resource. That is, knowing who their stakeholders are, their changing needs and preferences, and the best practice guidelines for keeping in touch with them.

To accommodate the ever-changing world of the communications web, AIMediaComms offer their unique solution through the innovative public relations software programs: AINewsFlash, Vuelio, and AISpotlight.

AIMediaComms is a rapidly growing company with more than 300 active accounts. They are Europe’s leading provider of media relations management and marketing communications software.