Dance Direct France Sees Record Back to School and Christmas sales
01/07/2011

Dance Direct in France has just had its best Back to School and Christmas so far, the team there are literally run off their feet picking orders for Capezio tights and ballet shoes and hundreds of leotards which found themselves a new home with little ballet dancers and dance teachers around the country.

Online PR News – 07-January-2011 – – Dance Direct in France has just had its best Back to School and Christmas so far, the team there are literally run off their feet picking orders for Capezio tights and ballet shoes and hundreds of leotards which found themselves a new home with little ballet dancers and dance teachers around the country.

Because the business has grown substantially they have decided to expand their dancewear products and especially by increasing their range of Capezio leotards which has proved to be very popular with the dance community, this big, well known and trusted brand has been a permanent fixture in dance schools, dance shops and dancers homes for over a hundred years now, dancers have the confidence in these products that they will not let them down during classes and performances, and with this in mind the warehouse is now full to the rafters with lots of different Capezio ballet leotards, dance tights and shoes.

The recent growth of the business has showed Dance Direct more than ever now that they need bigger premises for all their dancewear products, unfortunately the search for a new warehouse in France has been taking a lot longer than they first envisaged. Their preferred option would be to buy or build a 15000 square foot building in the beautiful Bordeaux area of France, but the problem they have come up against is there aren’t very many properties on the market for sale in that region. They really need to have moved to another site before the 2011 Back to School and Christmas perioids because they are looking at revising and increasing their dancewear range even further.

If by February 2011 they still haven’t found a suitable premise or site in which to build on then they will be forced to look at renting a warehouse in the meantime just so they have somewhere to put all of the Capezio leotards and tights in stock.
At the UK Dance Direct site in Melksham, Wiltshire, the 20000 square foot warehouse is still proving to be the right size and the amazingly high eaves of the building makes it perfect for stocking and storing huge amounts of dancewear which is why they were recently able to take delivery of over 60 pallets of Capezio dancewear and store it with no problem at all, in some parts of the warehouse they have literally filled it from floor to ceiling with dance shoes and ballet leotards in many different colours and styles. This warehouse has the room to allow for at least another 50% growth within the business and with the new catalogue coming out in February next year they have the capacity to bring the dance community all the latest dancewear fashion and trends and get this building bursting at the seams.

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