Performance Toyota Excited to Offer Toyota Entune Multimedia System

The Toyota Entune Multimedia System will make its way to Performance Toyota of Nebraska in select 2012 models.

Online PR News – 05-January-2011 – – Performance Toyota of Nebraska is excited about Toyota’s unveiling of the Toyota Entune multimedia system at the Consumer Electronics Show today in Las Vegas. The Toyota Entune system uses the driver’s mobile phone to offer fully integrated and upgradeable entertainment, navigation and information services.

“Consumers have grown accustomed to having the world at their fingertips through their mobile phones,” said Jon Bucci, Vice President of the Advanced Technology Department at Toyota.

By downloading the Toyota Entune mobile application with a Bluetooth capable phone, customers can access a variety of personalized content and services, all of which are wirelessly upgradeable to ensure content is never out-of-date. Applications featured on the Toyota Entune include: Bing, iheartradio,,, and Pandora. Other included services provide location-based information on traffic, fuel prices, stocks, weather and sports.

“Toyota has always been a leader in the automotive industry, so it makes sense it would bring the latest in mobile technology to the car,” said Chris Daniels, General Manager of Bing for Mobile, Microsoft Corp. “By bringing Bing Maps and Bing for Mobile technology to the car, we are helping Toyota enhance the overall in-vehicle experience to be as rich and robust as possible, which means personalizing the information to each driver’s needs.”

Toyota Entune’s entertainment and communication system includes XM radio, HD Radio, CD player, USB connectivity, Bluetooth streaming and phonebook. Entune features a best-in-class, conversational voice recognition system that eliminates the need to memorize thousands of voice commands. The system also includes support for read-back and replay capabilities for text messages.

“We offer features that our customers demand and integrate them seamlessly in the vehicle,” said Bucci. “Entune allows the driver to interact with informative and entertaining mobile content without fumbling with their phone.”

Through Entune’s voice recognition and in-vehicle controls, the driver doesn’t need to reach for their mobile phone, allowing for safer connectivity. The Insurance Institute of Highway Safety says that drivers who use hand held devices are four times more likely to get into accidents serious enough to injure themselves. With such staggering statistics, we must do whatever we can to eliminate distractions so drivers can physically and mentally focus on the road, and the experts with the Performance Auto Group have seen manufacturers respond to this growing trend, especially as more legislation is passed restricting the use of mobile phones while driving. On July 15th 2010, a new law in Nebraska took effect which bans texting while driving.

Amy Jacobs, manager of automotive emerging technologies research at J.D. Power and Associates said, “Vehicles owners – particularly those with smartphones – are still using their devices inside the vehicle and may be looking toward manufacturers and suppliers alike to develop technologies that can enhance, simplify or potentially eliminate the need for unsafe phone usage in the vehicle.”

Performance Toyota of Omaha and Lincoln, Nebraska is excited about the features the new Toyota Entue multimedia system offers to Toyota drivers, as well as the added safety it brings to everyone on the road to help eliminate distractions while driving.

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