FORMERLY KNOWN AS INTERMARK MEDIA, IMM Interactive LAUNCHES BETA VERSION OF PROPRIETARY AD TRACKING TECHNOLOGY
Online PR News – 05-January-2011 – – WOODBURY, NY – September 15, 2010 – Intermark Media, a leader in digital performance-based advertising solutions, announces the beta launch of its proprietary ad tracking platform. The unprecedented technology offers enhanced reporting and customized tools to better meet the expectations of the growing digital marketing industry.
In response to the growing industry need for a better tracking solution, Intermark Media has built a proprietary system that provides better campaign management tools, more detailed reporting and improved campaign insight. “We used valuable feedback from focus groups and industry professionals combined with our own experiences to create an ad tracking platform unlike anything the industry has ever seen before,” says Mike Krongel, President of Intermark Media.
IMM’s proprietary system will manage the thousands of performance-based advertising campaigns on behalf of the company’s prestigious portfolio of clients. The technology is uniquely built around a publisher’s methods of promotion, offering customized tools and enhanced functionality that educates publishers on the optimal times to run ad campaigns for maximum performance and ROI. According to Mike Krongel, “The system is designed to provide publishers with valuable campaign insight including real time EPC stats for offers, landing pages and creatives for smarter campaign decision making and improved performance.”
Intermark previewed limited functionality of the proprietary system at Affiliate Summit East in NYC this August and received overwhelmingly positive feedback from the affiliate marketing community. “We were pretty blown away by the powerful tools [Intermark] is using with the EPC data in particular. We’ve heard the industry talk about the next big tracking platform, but actually seeing a demo of it was a whole different ballgame,” said John Kirkpatrick of SuperAffiliateTwins.com, in response to the demo of the new Intermark Media tracking technology.
Intermark Media will continue to collect feedback from beta users about the system’s usability over the next month. The full launch of the proprietary platform is scheduled to be released on October 4, 2010.
About Intermark Media
Intermark Media (www.IntermarkMedia.com), headquartered in Woodbury, New York, is the leader in performance and direct response marketing services, providing its clients with effective and measurable online advertising solutions. Leveraging its exclusive affiliate network, COPEAC, cutting-edge proprietary technology and seasoned expertise, Intermark expands advertisers’ targeted global reach, maximizing return on investment for advertisers and affiliates.