Holiday Spending Online Jumps. How Can You Garner More Sales Online? Learn SEO.

Holiday season spending saw over $30.81 billion spent online marking a 13% increase over last year according to comScore. Retailers left out in the cold might benefit by learning search engine optimization (SEO) via a online course taught by search marketing PROS.

Online PR News – 31-December-2010 – – Many online retailers are ecstatic. Holiday season spending saw over $30.81 billion spent online according to comScore, a leader in measuring the digital world. This marks a 13-percent increase compared to corresponding days last year. However those retailers left out in the cold may well be asking, “How do I get a better online presence and also tap into these sales?”

One solution is to learn search engine optimization (SEO). Web designers and business owners might consider a fast-paced six-week online SEO course from a SEO firm with over 13 years of experience, search marketing PROS. The course uses a highly-rated Planet Ocean SEO eBook and SEO news subscription, which provides nearly up-to-the-minute SEO information.

The schedule and registration is open for the upcoming 2011 online SEO course at Start dates are: Jan. 3, Feb. 28, April 25, June 20, Sept. 12 and Nov. 7. The SEO class is just one of 60 courses offered through Over 45,000 students have taken online classes offered by, where you can also work toward four different web study certificates.

Who takes an online SEO course? IT professionals, webmasters and small business owners worldwide attend courses online. Many represent big business, small business, and often they have their own business. Web designers who would like to expand their services offered and profits in these tougher economic times are also interested in learning SEO.

SEO course subjects include:
Week 1 – SEO 101, developing an SEO plan, studying your competition
Week 2 – steps to creating top ranking pages, page elements overview, keyword selection
Week 3 – critical link elements, link building tools, Google page rankings
Week 4 – evaluating link quality, link building strategies, 5 steps for link building
Week 5 – design hindrances and solutions, getting into the engines, suggestions for site architecture, sitemaps and the magic 301
Week 6 – measuring success, useful SEO tools, the future of search and pulling it all together

During the SEO course students receive individual feedback each week plus the opportunity to ask lots of questions.

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