Fresh Healthy Vending, a San Diego based company, has been making news by marching hand in hand with Michelle Obama's 'Let's Move' campaign.
Online PR News – 30-December-2010 – – Fresh Healthy Vending, a San Diego based company, has been making news by marching hand in hand with Michelle Obama's 'Let's Move' campaign.
Earlier this year Michelle Obama launched the 'Let's Move' campaign to combat childhood obesity in the US. The campaign emphasizes on making healthier choices while eating and involves a major reform when it comes to food that are made available to kids in the schools. The First Lady of America also stressed on the need of effecting a change in the foods made available to school children via vending machines. She suggested giving kids healthy, organic products instead of the usual candy bars, chips, and sodas.
Fresh Healthy Vending has been associated with the campaign from the early stage itself. The company, working through franchisees nationwide, offers positive health conscious choices through their vending model (which includes low calorie, organic and fresh food alternative snacks). In keeping with Michelle Obama's campaign, the company came forward and sought to fill the urgent need for schools to make the changes in their vending platforms.
Says Jolly.S.Backer, CEO of Fresh Healthy Vending, "The goal is to change the way that children are eating in our schools by making healthy snack options not only available, but attractive as well ...We feature specialized menus for elementary, middle and high schools that meet or exceed all State nutritional guidelines and which appeal to kids as tasty stuff too”. The company offers kids 100% juices, fresh vegetables and fruits, smoothies, and yogurts in every one of its vending machines.
Fresh Healthy Vending thus plays a vital role in the 'Let's Move' campaign, which seeks to quadruple the number of the schools that meet the Healthier U.S. School Challenge by the end of the 2010-2011 school year and which would ultimately do good to at least 50 million students in the U.S.
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