Overground Expands Salesforce Consulting & Implementation Practice
07/11/2017

Overground, a leading B2B demand generation and sales enablement agency, expands its Salesforce Consulting & Implementation practice.

Online PR News – 11-July-2017 – Charlotte, NC – Overground, a leading B2B demand generation and sales enablement agency, expands its Salesforce Consulting & Implementation practice. The expansion of Salesforce Consulting & Implementation enhances its closed loop customer acquisition model that Overground leads its B2B clients through to achieve their revenue growth goals.

Overground selected Salesforce Consultant Paul Yoder to lead the Salesforce Consulting and Implementation practice. Yoder brings with him a wealth of knowledge and a distinct understanding of business processes from over 30 years of sales, business operations, and global project management. Most recently, Paul co-founded EnablePath, a Salesforce CRM integration partner that grew to be one of the largest partners in the Salesforce ecosystem. He is a passionate evangelist of the power of process automation, and it doesn’t hurt that he is also a certified Salesforce CRM developer with over 12 years of CRM experience.

Most B2B demand generation agencies focus on their clients marketing needs, and look at their sales function in a more peripheral view – which is what sets Overground apart. With a focus on sales enablement coupled with demand generation positions Overground to deliver tangible revenue growth to its clients, and CRM enablement takes that up a notch. “Automating the sales process helps companies determine the ROI. With a focus on ROI, sales leaders can monetize what works, and what doesn’t.” says Yoder. He explains that, “CRM enablement helps companies standardize what the sales goals and expectations are. With these, what was once subjective becomes objective. Objectivity drives better strategic decision making.”

When asked about the expansion, Eric Dudley, Founder & CEO of Overground said, “Salesforce Consulting & Implementation solidifies our ability to truly close the loop for our clients when integrated with leading marketing automation platforms. It strengthens Overground’s value proposition and fulfills our closed loop customer acquisition model.”

About Overground
Overground is a B2B demand generation and sales enablement agency based in Charlotte, NC. The company is committed to helping organizations uncover breakthrough opportunities that lead to substantial and sustainable revenue growth through inspired customer experiences. Focused on closing the loop between marketing and sales, the agency has been named in the Inc. 5000 list of fastest-growing private companies for four consecutive years.

For additional information, contact Charlotte Price at 704.338.1794 x117 or media@overground.com. Follow Overground on Twitter, Facebook, Instagram, LinkedIn, call 888-901-7434, or visit Overground.com for more information.

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