ELIXIR INTERNATIONAL MAGAZINE – Published by Elixir Magazine Ltd London

ELIXIR International Magazine and ELIXIR magazine – umbrella ISSN 1753-3864

ELIXIR, is the world’s only consumer glossy magazine, along with its sister “ezine” www.elixirnews.com that is totally dedicated to huge global consumer interest in anti-ageing products and services.

Online PR News – 29-December-2010 – – Elixir is the first publication to tap into the consumer desire that goes beyond the mere cosmetic – well-being that leads to increased vitality and a richer and longer life. In essence it’s about preventative measures to bring a better quality of life to ageing, with the benefits of looking and feeling good - both physically and emotionally.
Elixir's editorial promise is to help consumers find their way through the confusion, to reveal which products and services really work in a sector worth more than $115.5bn in 2010 (Global Industry Analysts).
Our articles are also subject to medical and expert scrutiny. Our medical advisory board includes the world's most influential body in this area, the American Academy of Anti-Ageing Medicine (A4M), which has a membership of more than 18,500 physicians and scientists from 85 countries, including the UK.
Online visitors can get their anti-ageing questions answered by one of Europe’s foremost experts in anti-ageing protocols, Dr John Moran, who is also a member of our editorial board.
Topics covered include nutraceuticals (beauty & health foods), cosmeceuticals, health & fitness, mental well-being, spas, gadgets, cosmetic and aesthetic beauty, and anti-ageing medical and rejuvenation therapies including stem cells and hormone replacement therapy. In addition there are also lifestyle features such as healthy home.
ELIXIR also publishes inspirational celebrity health and lifestyle stories Already featured: Sharon Stone, Joan Collins, Darcey Bussell, Jane Seymour and Daryl Hannah.
Editor and publisher, Avril O'Connor said: "This is a very exciting time for consumers because of the huge leaps and bounds being made by the medical profession. We can all make changes to our lifestyles that don’t cost the earth – such as the foods we eat and the amount of exercise we take – to influence our medical outcomes. So we don’t always have to accept that we must slow down as we get older. We can also spend a bit more to get exactly what we want from experts. Elixir shows you how.
ELIXIR is targeted at an ABC1 demographic of individuals aged 30+ who are more likely to have two homes, two cars, take two to three holidays a year, including one at a spa.
The concept is based on an original idea by journalist Avril O’Connor who launched www.elixirnews.com on 2 April 2005.

Avril O’Connor
Elixir Magazine Ltd
T: + 44 (0)20 7569 8676