F VODKA Luxury Collection: A perfect balance of Style and Substance
Online PR News – 29-December-2010 – – A product appears on the market and instantly positions itself in a class of its own; a product of remarkable character and fine qualities; a product with the pedigree of a leader. F VODKA Luxury Collection is such a product and Delhi Duty Free is the first and the only one to launch F Vodka Luxury Collection in India.
Said Nicholas Goddard Palmer, CEO, Delhi Duty Free – “Delhi Duty Free is viewed today as a premium retail destination within India catering to a diverse audience, who are well traveled and brand conscious. With an estimated 10 million travelers passing through India’s international airport, Delhi Duty Free offers a comprehensive range of Vodka and we are very proud to launch “F Vodka – a brand for the fashion lovers” exclusively at our store at IGI airport Terminal 3 in India. It’s a drink of choice for those who appreciate the finer things in life.”
Produced from the purest raw materials, perfected through modern technology, and polished with aesthetic design, F VODKA Luxury Collection is designed to establish itself as the vodka of choice among cosmopolitan consumers. In terms to satisfy those who are looking for exceptional style, fine detail, glamour and elegance, taste and quality.
It enjoys the full support & pedigree of FTV™ the largest fashion medium in the world, and a name synonymous with fashion, glamour, sophistication, beauty and luxury; and projects the image of a confident brand which communicates exclusivity and quality in a class above the competition. It is intended for those who are fashionable, sociable, cosmopolitan and are looking a drink that matches their glamorous lifestyle.
It is remarkable vodka at a fair super premium price range - USD 44 to USD 48.
Its Quality Characteristics
Smell: Gently exciting, extremely smooth, clean and subtle
Taste: Mild and silky, sophisticated on the palate, smooth and extraordinary.
Delicate texture and soft long-lasting finish, simply unique
Colour: Perfectly lucid and crystal clear
Delhi Duty Free Services Pvt. Ltd. (DDFS) is a joint venture company between DIAL (Delhi International Airport Limited), IDFS (Indian Duty Free Services) and ARI (Aer Rianta International). The company was awarded the concession to manage and operate the Duty Free Shops at Terminal 3, Indira Gandhi International Airport in Delhi. DDFS will be single largest duty free retail operator in India operating out of T3, the 6th largest single terminal building in terms of floor area. As India’s progressive economy continues to grow, DDFS sees an exciting opportunity within the airport retailing business ensuring Delhi Duty Free is established as one of the world’s prominent travel retail shopping experiences and destination.