Cass Business School Students, Staff & Alumni Embrace ‘I Love Cass’ Campaign

Staff, students & alumni from Cass Business School have joined forces to become part of a video showing their appreciation of the London-based business school.

Online PR News – 22-October-2009 – – Cass Business School’s staff, students and alumni have joined together to show their love for Cass and became part of a video which is now being shared with the rest of the world. Participants were asked to take a picture of themselves with an ‘I Love Cass’ sticker in front of a famous landmark wherever they were in the world and send it to the School. The pictures were then compiled for the video.

The 'I love Cass' campaign started out small and local as a simple bumper sticker for people to wear their Cass hearts on their cars and bikes. It was so popular that the School decided to make it a global competition. There were hundreds of entries from all over the world demonstrating Cass Business School’s ( truly global reach.

The first prize winner Hyunjin Kim, an exchange student from Korea, was randomly selected by Professor Steve Haberman, Deputy Dean, and won a £400 camcorder. The winners for “Most Creative Photo” were Claire Goebel from the MBA Marketing Team and Paulette Dixon, an MBA alumnus.

While the initial competition is now finished, Cass Business School ( lovers are still more than welcome to send a picture of themselves with the ‘I Love Cass’ print-out in front of a famous building or landmark and upload it to the ‘I Love Cass’ Facebook page to keep the love alive. Each month the most interesting photos of the month will be featured on this site and in other internal communication outlets.

Cass Business School ( is one of Europe’s leading providers of business and management education, consultancy and research.

We are located on the doorstep of the City of London, one of the world’s foremost business and financial centres, with campuses in Moorgate and Islington. Our top-rated programmes range from undergraduate to postgraduate masters, MBA, PhD and executive education. Our reputation attracts students and faculty from around the world.