AVON BIG Greenathon Flagged off

~ Hundreds of Bicycles peddled ~

Online PR News – 28-December-2010 – – Kolkata, 28th December 2010, Hundreds of city residents peddled cycle to work on Wednesday morning. AVON BIG GREENATHON was flagged off by Sri Anirban Chakraborty from BB Block Grounds Salt Lake City at 8.30 am on 22nd December Morning. Riding on their bicycles around hundreds of residents participated in the AVON BIG Greenathon. The participants peddled cycles at Salt Lake and later moved on to their work places on cycles. RJ Koushik, who was leading the Greenathon, peddled the bicycle to BIG FM studios situated at Sector V, Salt Lake. One selected resident from city will be given one AVON JOCKEY bicycle! Thousands of citizens supported the cause by sending in text messages (sms).
It was a sunny Wednesday morning when RJ Koushik started his journey from BB Block Grounds along with hundreds of office and school going citizens. The journey moved towards Karunamayee and soon everyone parted way towards their work places, schools and other destinations. Earlier Mr. Anirban Chakraborty flagged off the Greenathon. The authorities also peddled the cycle along with the city residents. India’s largest private radio FM network 92.7 BIG FM and AVON Cycles have crafted the activity with a message of green and clean environment.
Speaking on the occasion, Sridatri Banerjee, Radio Operations Head - East, BIG FM said, “We are absolutely delighted to see the participation of the city. We thank the city for showing such amazing enthusiasm and participation. BIG FM has always worked towards making life better, the AVON BIG Greenathon was crafted with an aim to spread a message of greener, cleaner and healthier tomorrow. It’s an effort to make this planet a better place to live. Hundreds of working people, school children, NCC cadets and other city residents have participated in the Greenathon and have moved to their workplaces on cycles. We are happy to share the common platform with the residents from various parts of the city.”
Speaking after the successful launch of the Avon Big Greenathon, MD Avon Cycles Onkar Singh Pahwa, said “It has been an overwhelming experience for me. Seeing hundreds of people coming together for this event was a delight. I thank every one who joined hands towards this cause and I hope that we all keep the promise of riding a bicycle to work at least once a week. Our small step has been made into a giant leap by the enthusiasm of the participants; I wish them all the luck and congratulate them once again”.

About Reliance Broadcast Network Ltd:

Reliance Broadcast Network Limited ("RBNL") is part of the Reliance ADA Group. One of India's youngest media houses, it has grown at a steady pace and is reckoned today amongst India's leading media businesses. RBNL currently has play in the spaces of Radio, Experiential Marketing, Out of Home and Digital and specializes in creating & executing integrated solutions for clients, across the country. Its latest business venture marks the Reliance ADA Groups entry into television, through its 50:50 JV with America's leading media house, CBS Corporation.

92.7 BIG FM - the radio brand pioneered the spread of FM entertainment with the launch of its 45 station network, reaching out to over 200 million Indians; BIG Live - the experiential marketing wing of the Company covers activations, events, intellectual properties and rural marketing; BIG Street - in the business of out of home media; and BIG Digital - an initiative in the digital space offering mobile and online solutions. BIG CBS - the television foray of the Group, will see the launch of 3 English GEC's catering to the Indian sub continent. With Reliance Broadcast Network Limited's multi-media presence and an integrated sales offering, combined with the content muscle of CBS Corporation, BIG CBS stands make a significant impact in India's burgeoning television industry. All these business verticals come together to offer a truly integrated solution to clients having built significant multi-media capabilities.