Health conscious consumers are naturally taking steps to protect their family and pets from mosquitoes & ticks according to recent Market LOHAS Survey research.
Online PR News – 29-June-2017 – Boston, MA – Outdoor season is here and health conscious consumers are using natural & organic bug repellent products to protect their family and pets from mosquitoes & ticks, according to Market LOHAS (Lifestyle Of Health And Sustainability) Survey research conducted for Cape Cod All Natural, maker of safe & effective repellent products.
Around 2 in 3 healthy natural consumers reported using bug repellent products in 2017 - three fourths purchasing natural & organic mosquito & tick repellents in 2017, similar to 2016 levels despite a dip recorded at the height of the Zika Virus. Only one in five use Chemical/DEET insect/tick repellent (18%) - down significantly from the (35%) recorded in 2016. Around 1 in 7 are DIY-ers making their own bug repellent.
Key LOHAS Consumer Repellent Survey Findings
Two in three or more healthy green-minded consumers rated Saving the Bees - Decline in Honey Bee Colony (76%) and Climate Change (66%) as key concerns. More than 1 in 3 health aware consumers were concerned about Lyme Disease (36%) and 1 in 4 said the Zika Virus was a concern (25%).
- Top factors when buying Insect/Tick Repellents include: Non-Toxic & Safe for kids & pets,free of DEET & chemicals and Tested/It Works!
- Active health conscious consumers typically used mosquito & tick repellent while Hiking/Walking in the Woods, Walking Outdoors, Gardening & doing Yard Work, Camping and at the Beach.
- Shoppers were interested in a variety of repellent products from Spray On (84%) to Lotion (43%) and Travel 'on the go' products(33%).
- Consumers typically buy mosquito/tick repellents at a variety of stores and outlets including Target, Online, Whole Foods/Natural Retail Chains & local health/natural stores, among about 1 in 4.
- When asked to choose between (proven effective) skin based bug repellents, insect/tick bug repellent clothing (odor free) or a combination, half picked skin-based repellents (49%). Four in ten chose a combination of skin repellents & safe bug repellent clothing (39%).
"Healthy repellent customers tell us they are looking for safe, natural, deet-free mosquito & tick repellent alternatives that work," according to Don Rogers, head of R & D for Cape Cod All Natural Repellents.
The Market LOHAS Natural and Organic Repellent Annual Surveys were fielded online among a subset of 1000 Mambotrack health-conscious consumer panelists by Market LOHAS, leaders in health/eco shopper marketing research, brand visibility and content marketing solutions.
Buy complete 2017 Market LOHAS Health & Natural Consumer Study Report for $995 with custom Bug Repellent insights. The Study also includes Organic, Non-GMO and Gluten Free shopper marketing insights and Plant-based Vegan & Meatless Vegetarian buying trends. The study features insights into Healthy Food Supply & Climate concerns, Health & Wellness Influencers, Healthy Dietary Patterns, Healthy Natural Online Shopping (e.g.,Amazon,Thrive Market) & Meal Kit Delivery Services,Coupon Promotions and Natural Home & Garden Trends. Green sustainable patterns were examined & SRI investments were also probed in the LOHAS Waymark Wealth Management Conscious Consumer Quick Poll.
Contact Market LOHAS Consulting at http://http://www.MarketLOHAS.com or follow us on Twitter to learn about healthy natural consumer insights, green shopper marketing, research and content marketing solutions or to purchase the full 2017 Market LOHAS Health & Natural Consumer Survey Report and custom healthy shopper profiles.
About Market LOHAS (Lifestyle Of Health And Sustainability) http://http://www.MarketLOHAS.com
Leaders in health/eco shopper marketing research, brand visibility and content marketing solutions fielded the 2017 Market LOHAS MamboTrack Natural and Organic Consumer Survey online among 1,000 core health-conscious shopper panelists in December 2016.
About Cape Cod All Natural Repellents http://http://www.CapeCodNaturals.com
The 'farmer's market'repellent brand. Our line of Cape Cod Natural repellent products are safe, effective repellents, spray lotion, dryer sheets & pet shampoo is good for people, our furry pet friends and the planet. Our products use a proprietary form of Oil of Lemon Eucalyptus, EPA registered as a safe effective alternative to DEET.
Source / Study Contact: Market LOHAS Consulting
Cape Cod All Natural Repellents http://http://www.CapeCodNaturals.com
SOURCE: Market LOHAS Consulting http://http://http://www.MarketLOHAS.com
Market LOHAS Study Contacts: Karen Herther 978-635-5411 or Bethany Stanley 913-991-2972