Birla Sun Life Insurance partners Career Launcher
12/24/2010

Partnership gives shape to www.NotJobsButPassion.com
A comprehensive online platform designed to help parents guide their little ones in discovering and following a career out of their passion

Online PR News – 24-December-2010 – – Mumbai: Birla Sun Life Insurance Company Ltd. (BSLI) announced its partnership with Career Launcher, India’s leading education services provider, today. This tie – up is instrumental towards launching www.NotJobsButPassion.com, a comprehensive online property that aims to encourage parents to identify children’s innate strengths and help them find their real passion enabling them to pursue their career accordingly. The website acts as a one stop solution for parents to address career related concerns of their budding juniors.

www.NotJobsButPassion.com provides comprehensive solutions in talent identification, career planning and how solutions can be structured to finance them. The website goes live today and includes various sections that can provide you information on the emerging career options, eligibility criterion, know-how of institutes offering these courses, market responsiveness to these courses as well as an indication on the finance required and a chance to collaborate with parents who seek similar information.

Commenting on the partnership Ajay Kakar, Chief Marketing Officer, Financial Services – Aditya Birla Group said “Today’s generation is spoilt for choice with never like before career options to choose from. And this changing world constantly renews a child’s aspirations to try newer things in the process of choosing his/her real passion. Gone are the days when kids would easily give in to the herd mentality and settle down with clichéd job options for the rest of their life. Kids today no longer seek jobs but passion.”

He further adds “Our latest Children’s Future Solutions campaign aims at provoking parents and sparking a debate amongst them to help their child take their time in finding their real passion. And, our website www.NotJobsButPassion.com is the central element of this campaign that provides consumers with a single window access to address all career related queries pertaining to their young ones. Towards this, we have partnered an established institution like Career Launcher that is known for providing academic excellence across diverse fields and has played an instrumental role in designing exclusive content and a specific online test for us. We hope that parents will find this platform useful and use it to the advantage of their kids.”

Mr. Saaket Arora, Vice President, Marketing and Alliances, Career Launcher said “We are proud to announce this tie-up with a leading industry player like BSLI that is known for its innovative track record. The children today are smarter and ready to take bold steps to find their calling. Our combined effort will enable us to reach out to maximum number of parents and create increased awareness about following one’s passion as a career.”

Key Features of www.NotJobsButPassion.com:
• Enables parents to determine child’s aptitude and possible career options through a small scientific online test designed with help of Career Launcher (To be taken by parents of children between the age group of 4- 14 years)
• Provides bank of information on new and emerging career avenues
• Assists in planning finances to support child’s career decisions through an online calculator
• Provides a platform to discuss and share experiences through blogs, discussion boards by posting ideas, opinion, thoughts, experiences and uploading videos

The tie-up with Career Launcher towards setting up the www.NotJobsButPassion.com is once such element of BSLI’s ‘Jobs Nahin Passion’ 360 degree campaign. This includes the TVC which showcases a conversation between the parent and the child, emphasizing successful careers the children are pursuing thanks to the opportunity of converting their passion into their career. The real strength of the campaign is that the brand offers a solution to the parent to not just be financially prepared but most importantly gives them the emotional inspiration to let their children discover their passion and support their career decisions.

About Birla Sun Life Insurance
Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla Group, a well known Indian conglomerate and Sun Life Financial Inc, one of the leading international financial services organizations from Canada. With an experience of over a decade, BSLI has contributed to the growth and development of the Indian life insurance industry and currently is one of the leading life insurance companies in the country. Enjoying trust of over 2 Million customers, BSLI is known for innovations. BSLI offers a complete range of products comprising of protection solutions, children's future solutions, wealth with protection, health and wellness as well as retirement solutions and has an extensive distribution reach over 500 cities through its network of over 600 branches, over 1,53,000 empanelled advisors and over 243 partnerships with Corporate Agents and Banks. The AUM of Birla Sun Life Insurance is close to Rs.18800 crs and it has a robust capital base of over Rs. 2450 crs as on October 31, 2010. For more information, please visit www.birlasunlife.com

About Aditya Birla Financial Services Group (ABFSG)
The Aditya Birla Financial Services Group (ABFSG) has a significant presence across various verticals, including life insurance, insurance broking, mutual funds, private equity, security based lending, factoring, insurance advisory services, wealth management, retail broking and distribution of third party products.
The ABFSG is committed to being a leader and role model in a broad based and integrated financial services business. Its 7 lines of businesses, with over 5.6 million customers manages assets worth USD 18 billion approximately and prides itself for having a talent pool of over 16,000 committed employees. ABFSG has its wings spread across more than 500 cities in India through 1600 branches and over 200,000 channel partners. This allows ABFSG to offer its customers virtually anything other than a savings or current account. With revenue of over 1.25 bn US$, (2009-2010) ABFSG is a significant non bank player.
ABFSG is a part of Aditya Birla Nuvo Ltd (ABNL), a USD 3 billion conglomerate having leadership position across its manufacturing as well as services sector businesses. ABNL is a part of the Aditya Birla Group, a USD 29 billion Indian business house operating in 26 countries across the globe.

About Sun Life Financial
Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers.
Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of June 30, 2010, the Sun Life Financial group of companies had total assets under management of $434 billion. For more information please visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

About Career Launcher

Career Launcher (CL) was found in 1995 by a group of IIT-IIM alumni with a Vision 'To Enable Individuals Realize Their Potential and Make Their Dreams Come True'. Its signature style of functioning involves persistent efforts towards World-Class quality, democratizing education across geographies and classes, and going beyond imparting lessons to provide effective mentoring.

Today, Career Launcher is Asia’s leading education service provider with presence in over 170 locations across India, Middle East and the United States. CL provides test-prep education to enable school and college students gain admission to professional courses. It is also actively involved in the field of mainstream education, mainly through its growing network of play schools and secondary schools. Its endeavor is to establish itself as the leading educational and training organization, by excelling across a broad educational service spectrum.

With its focus on the students’ needs, its foundation firmly set on its Core Values, and technology as a key driver, CL strives to enable people to realize their potential and make their dreams come true.
Today over 400+ academicians and professionals around the world work with CL to counsel and groom over 50,000+ students across 170 locations in India, Middle East and the US.