Dzine it Says That the Rise of Social Media Will Shape How Businesses Market Themselves in 2011

New York website design and development expert says that Facebook and other social networking outlets have paved the way for the future of online marketing.

Online PR News – 23-December-2010 – New York, New York – “The Internet landscape is constantly evolving and, as a result, the way that businesses market themselves online is changing in order to keep up,” says Peter Crisafi, Vice President of dzine it, Inc., a leading Manhattan website development and Internet marketing firm with clients from around the world. “This has always been the way, but 2011 is going to see the biggest shift yet because of the rise of social networking.”

In fact, Crisafi says that as we embark on a new year, that the most important change for businesses to consider will be the influence of social media on their Internet marketing strategies, search engine optimization (SEO) campaigns and, of course, the continued development of their web presence.

“Knowing exactly how much of an effect social media will have on a website’s search engine ranking and its overall success is impossible to say at this point,” says Crisafi. “However, if the recent shift to ‘real-time’ search engine results and the immense popularity of social networking is any indication, the effect will be earth shattering.”

It is no surprise, Crisafi points out, that Mark Zuckerberg, founder and creator of Facebook was recently named Time magazine’s Person of the Year for 2010.

“If that’s not an indication of how important social networking sites have become, I don’t know what is,” said Crisaf

Because of this shift, Crisafi says that businesses should focus all of their efforts, in 2011, toward building networks not only through Facebook, but on sites like Twitter and even through industry related forums and blogs.

"The point is that as we move toward the future, less emphasis will be placed on traditional search engine optimization.” says Crisafi. “Instead, SEO is going to play a more secondary role in the growing trend toward social networking strategies.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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