Daydream Announce Public Stable Release of FocusOPEN .NET Digital Asset Management System

Leading digital asset management software vendor, Daydream, have announced that the public edition of FocusOPEN now has a stable release under an AGPL open source licence, providing a tried-and-tested, fully featured .NET DAM system to more businesses at zero cost or risk.

Online PR News – 23-December-2010 – – London, UK, 23nd December, 2010. Following a beta release earlier this year, leading digital asset management vendor, Daydream, have announced a public stable release (v of their .NET open source digital asset management system, FocusOPEN Digital Asset Manager under an Affero General Public (AGPL) open source licence. The Enterprise DAM implementation specialists have been developing Digital Asset Management solutions for organisations since 1995 and have experienced high levels of interest from end users keen to obtain a high quality public open source .NET DAM system designed for business use:

"We ran our beta programme for some time to obtain a wide sample of feedback and ensure the public edition was robust and ready for serious use. We were amazed at the high level of interest and the number of users registering to download a copy. This proves there is a definite demand for open source .NET DAM and we are very excited to be trailblazers for this segment of the market." said Ralph Windsor, Managing Director of Daydream.

FocusOPEN features some highly sophisticated features that are more commonly found in high cost proprietary solutions such as a dedicated asset transcoding server, embedded metadata support, multi-branding, full text search, faceted search, taxonomies, asset permissions and workflow for usage management as well as ingestion.

FocusOPEN is the only fully supported .NET open source DAM system available and exists in a sector which has previously been associated with a poor range of choices consisting of expensive proprietary solutions only. Daydream also have a thriving product website with a range of community support facilities which a team of operatives maintain and update. All registered users are provided with their own account. As well as freely downloadable software and community support, Daydream offer a range of service based offerings:

"You often hear that open source systems are somehow amateurish and lack enterprise class service levels. Daydream aim to fully lay that myth to rest. We have a package of associated services like hosting, SaaS, priority 24x7 support and consulting. We have consistently proven over our 15 year track record that we never let our clients down and they always trust us to deliver." explained Windsor.

Daydream plans to reach out to the developer community and channel partners with the FocusOPEN Developer Network and a reseller programme. A public Commercial Edition is also planned for release early in 2011.

For further information, to trial or to download FocusOPEN Open Source (AGPL) Edition, visit the product website at" target="_blank" class="highlight_link"> or contact Daydream on +44(0) 20 7096 1471.


About Daydream
Established in 1995, Daydream is the leading UK vendor of Digital Asset Management and Brand Asset Management systems. Over the last 15 years, their FocusOPEN DAM technologies have been implemented by over 40 global organisations including Major League Baseball, WS Atkins, BNP Paribas, Adecco Group and The British Museum. For more information, visit Daydream at or contact: press [at]

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