VP Vinny Lobdell to speak at Carico annual convention on customer-focused marketing and referral-based selling.
Online PR News – 23-December-2010 – – Vinny Lobdell, Executive Vice President at HealthWay Home Products, Inc in Pulaski, New York, will be the Keynote Speaker at the 2011 Carico World Convention in Orlando, Florida. Lobdell was invited to speak on customer-focused marketing and wellness at the upcoming Carico event. The Global event will be held on January 3 -7 at the Gaylord Palms in Orland and will bring together Carico’s most talented from around the World.
HealthWay is an international manufacturer of air cleaning systems for residential, commercial and medical use. Sold in dozens of countries across the globe, HealthWay's patented Disinfecting Filtration System (DFS) used in all their air cleaners is the most effective and efficient air filtration solution in capturing and killing up to 100% of bacteria, viruses, pollutants, odors, mold, germs and microorganisms.
Lobdell will specifically focus on reinventing the 4 P’s of marketing, something he learned from Professor Chekitan Dev of Cornell University. The topic involves utilizing a more solution-based approach to marketing created by Prof. Dev called SIVA (Solution, Information, Value, Access). Additionally he will emphasize and speak about referral-based marketing and how to make the most of every sale.
Carico is a world leader in heatlh, wellness and lifestyle products. Some of their products include world-class air cleaning solutions, water conditioning products, cutlery, cookware, crystal and a new revolutionary mattress, which will be launched at the 2011 convention.
“Personally, it was an honor for me to keynote at Carico,” stated Mr. Lobdell. “Mr. Richard Cappadona is truly a visionary in the direct sales industry and his hard work and dedication toward the professional development of his people and his products has made Carico who they are today.”
“Carico stands for ‘Character in Company’ and that is what we consistently deliver,” states Joe Diciacco, Executive VP at Carico. “We are very selective in who we have speak at our global convention. After a rigorous selection process we thought Mr. Vinny Lobdell would bring a great deal of energy and experience to the table.”
Lobdell has extensive experience in consumer-focused marketing and has led the growth of his parent company over the past 9 years. Currently he overseas the day to day global sales for HealthWay and manages the international sales for HealthWay’s sister company, PURE, a leading allergy-friendly conversion company for hotels and commercial spaces. He is a frequent guest lecturer at universities and sits on several boards. He has a BS in marketing and economics.
Carico products can be purchased in over 20 countries through an educated solution-based distribution network providing professional in-home and on-site demonstrations of their solutions. To see more about Carico’s wellness and lifestyle products please visit www.carico.com .