Tighter 2009 Ad Budgets Shouldn’t Scare Off Small Firms Says New Pay Per Click Book

Lots of books have been written about how to manage pay per click campaigns. This is not one of them. This book tells you how to avoid the need to manage one, yet still get the all the benefits of this powerful marketing tool.

Online PR News – 19-January-2009 – – RICHMOND, IN--January 19, 2009--As recently reported by eMarketer*, a new survey suggests that online advertising spending by small businesses won't suffer cutbacks in 2009. Yet 54% still don't use search engine marketing tactics and 38% don't have a website. Getting new customers was sited as their toughest marketing challenge. Second was insufficient advertising dollars.

But tight budgets needn't keep them from using the online advertising tactic that excels at producing sales leads, says Gary Arndts, author of Pay Less Per Click, a new Pay Per Click - PPC - Book on the subject. According to Arndts, "The twin demons of small firms, a shortage of time and money need not keep them from using ppc advertising."

The solution is technology. Computerized management of pay per click campaigns can now produce better results than hand managing without high administration fees or robust budgets, says Arndts. "Technology now brings pay per click into the reach of all marketers, from small manufacturers to local plumbers, carpet cleaners and tutoring businesses. Lots of books have been written about how to manage pay per click campaigns. Pay Less Per Click is not one of them. It shows the smaller company how computerized management can quickly get them first page exposure on Google and other search engines without spending a fortune or suffering long learning curves. More information is available at http://www.thinkshortcut.com/pay-less-per-click.html.

*The eMarketer Daily January 12, 2009

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