I Imagine Studio helped Evy of California, a clothing designer and manufacturer, re-energize its brand by developing a new brand promise, personality and logo.
Online PR News – 23-December-2010 – – EVANSTON, IL –
I Imagine Studio’s work to create coherent positioning for Evy of California, a clothing designer and manufacturer that offers the most diverse selection of on-trend and value-priced garments in the industry, culminated in a new brand promise and personality and a matching new logo.
I Imagine Studio designed the new logo for Evy of California to accurately represent the company and remain consistent with the look and feel of its three divisional logos: Kidture, Fleurish, and Jalate. The corporate logo was designed using typography, enclosures, and symbols, and is vivid and vibrant to reflect the brand. The logo visually encompasses and reflects the three divisional logos with a simple, clean feel and identifiable features that make it ownable. It is an energized logo to reflect a newly energized brand.
The new brand position was designed by I Imagine Studio to be impactful, evocative, and bold in its messaging. It is likeable, friendly and feels approachable in order to reflect the business systems and practices of Evy of California – known for their ability to work with retail buyers and managers to maximize sell-through and minimize markdowns, enabling them to achieve their sales objectives and grow their businesses. Most importantly, the new brand position, promise and personality is original and ownable, like the new logo, reflecting the values, tone and manner with which Evy of California operates.
The combination of the new brand position and logo creates an iconic badge to target key audiences and represent Evy of California’s diverse product offering of timeless, yet fashion -forward pieces, and finally, represents the corporate personality of Evy of California itself.
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About I Imagine Studio
I Imagine Studio is not your everyday agency. Every day, it strives to make its work - and our world - a little better. I Imagine Studio’s professionals choose to dedicate their creative energy to the well being of individuals and society at large, focusing on companies that are making a positive impact on how we live. They care about their clients because they believe in what they do. They care about what they do because they believe that’s how you begin to make a difference. I Imagine Studio’s clients include Black & Decker, Harmonic Environments, Infiniti, Lifeway Foods, Pee-Wee Herman, Dish Network, George Forman Grill, and Lamin-Art. A full-service, award winning branding and marketing firm, I Imagine Studio has offices in Evanston, Ill. and Santa Monica, Calif. For more information on the agency, visit www.iimaginestudio.com. A full list of I Imagine Studio’s previous awards can be found at http://iimaginestudio.com/why/awards.