brings Movie Reviews On-the-Go
12/22/2010 a movie reviews and ratings website from the house of Hindustan Times launches a new service- SMS movie reviews and ratings

Online PR News – 22-December-2010 – –, a movie reviews and ratings website from HTMedia, has launched a new SMS Service- Movie reviews and ratings On-the-Go. The service provides users with instant access to reviews and ratings of all the latest movies on their handsets.
The product allows four gateways to users
1) Get ratings: SMS Movies to 542420 for ratings of all the latest releases
2) Get reviews: SMS Movie code (1st four letters of the movie title) to 542420 to get a one line verdict of the movie
3) Send ratings: SMS Movie code rating out of 5 to 542420
4) Send review: SMS Movie code review to 542420

Speaking about the product, Amit Garg, Business Head-Internet, HT Media said, “Youth today are always on the move and movie plans are made on the spur of a moment. That’s when one wants to find out what to watch. With the new service, that choice is now just an SMS away. Desimartini instantly sends you the people’s real verdict helping you make that choice. Furthermore, your emotions about a movie are strongest once you’ve just seen it. This way you can post your views on it instantly via SMS.”

Ratings and reviews received via SMS are immediately updated on the site- making the content on the site even richer.

By being available on SMS, makes ratings and reviews even more accessible to the audience at large. No GPRS required. No application to be downloaded. Just an SMS away.

About Firefly eVentures

Firefly e-Ventures Ltd., a 100% HT Media subsidiary, focuses on creating and building brands and businesses in the Internet media space. Firefly aims to combine Hindustan Times’ 84 year old legacy as one of India’s largest and most respected names in the media industry, with the innovation and energy that characterize the Internet space.

Compelling product ideas, creative use of design and intuitive user interface, backed by a knowledgeable sales force and customer service are the hallmarks of Firefly products. Managing offerings such as,,,, and HT Mobile, Firefly spearheads HT Media’s foray in the new media space