Infibeam: Launches a New Cash on Delivery Initiative for Customers
12/21/2010 has launched Cash on Delivery service for its customers. Starting today, customers will have the option of paying for their purchases on by cash upon actual delivery of product.

Online PR News – 21-December-2010 – – Ahmedabad, India; 21st Dec 2010:, India's leading eCommerce portal, today announced the launch of Cash on Delivery (COD) service on its website. In addition to COD, Infibeam offers a wide range of Indian & international options for online payment including credit cards, debit cards, netbanking, cash cards, Paypal etc.

Online shopping is still a fraction of the total retail market in India. One of the key reasons for lower penetration of online shopping in India is attributed to the under penetration of electronic payment methods. Through COD payment option, Infibeam intends to make online shopping accessible to a segment of customers such as students and small businessmen, who do not have access to credit & debit cards. Cash on delivery also opens up Internet shopping to customers who are reluctant to use their cards online due to security concerns.

Mr. Manu Midha, VP Planning and Operations,, said, "It is our ongoing focus to provide the best shopping experience to our customers on Infibeam. Today we are introducing Cash on Delivery payment option on a large selection of books, gifts and electronic products".

"With cash on delivery consumers can take advantage of the large selection offered on at lowest prices clubbed with the convenience of paying in cash", he added.

The cash on delivery facility will be provided free of cost to all customers with no order minimums. COD can be availed on a catalog of 1 million products and will be extended to 10 million, in the coming months. The service will be available across over four thousand zip codes in 70 Indian cities and will very soon be extended to Tier 3 & 4 cities in partnership with Indian Postal Service.