New Shopping Experience at

Enhanced online store unveils new features including personalized Cowboys jerseys, Official Cowboys sideline gear, large selection of Women’s and Kid’s Cowboys merchandise from the Official Shop of the Dallas Cowboys.

Online PR News – 21-December-2010 – – The Dallas Cowboys are pleased to announce the grand opening of their new Official Shop of the Dallas Cowboys . The redesigned online store includes several features including (i) the best selection of cowboys merchandise; (ii) personalized Cowboys jerseys ; (iii) exclusive Cowboys Gift Boxes; (iv) consumer product rating; (v) exclusive Cowboys photo gallery; (vi) free first time customer shipping; (vii) deal of the day promotions;(viii) shopping filters; (ix) visual navigation and promotion; and (x) superior customer service.

The new is the ultimate destination for Dallas Cowboys merchandise. The solution has a new user design and enhanced functionality which has been tailored to maximize the guest experience of all Cowboys fans. The Official Shop of the Dallas Cowboys will feature a personalized shopping experience which is designed to result in a better, faster and easier guest outcome.

This design has been based on listening to the needs and expectations of our fans, customers and shoppers. Based on this input, several new shopping enhancements have been implemented. includes custom recommendations which provide shoppers with “Guests Who Bought This Item Also Bought” options. Several social media tools are now in place allowing shoppers to share/recommend Cowboys merchandise on Facebook. Consumer user reviews are in place for all Cowboys merchandise. Cowboys merchandise is now displayed on models in order to better showcase the quality and sizing of the Cowboys merchandise selection including Cowboys jerseys , Dallas Cowboys t-shirts, Cowboys hats, Cowboys collectibles, Cowboys new arrivals, and men’s, women’s and kids selection. The new includes easy checkout, guaranteed returns, and numerous special offers all designed to exceed our fans, customers and shoppers expectations.