Dreaming of a white Christmas

Golden Gekko and Ogilvy create snow app for e-mobile

Online PR News – 21-December-2010 – – After only four weeks Golden Gekko and E-Mobile Ireland are already letting it snow on more than 1600 Android and iOS devices. Through the phone´s camera, the app “Let It Snow” converts green landscapes and grey offices all over Ireland into a snowy winter wonderland. A feature of the app enables the user to share the pictures via email with friends and family and spread a Christmassy feeling. Golden Gekko developed the application in corporation with Ogilvy Ireland for the mobile service provider E- mobile. Since the last week of November an iPhone version, as well as an Android version are available on the respective app stores. The application uses basic elements of augmented reality to combine the real world captured through the phone´s camera with digital snowflakes. Even more elaborate augmented reality applications are already cooking in the labs of Golden Gekko in Cambodia.