CEAT Ltd. brings the 50th ‘CEAT-PRO Knowledge Series’ to Mumbai

 A Pan-India series looking to address the issues concerning Indian truck transportation market

 A platform of partnership, a circle of trust between CEAT, participating partners and India’s top fleet companies

Online PR News – 21-December-2010 – – Mumbai, Friday, December 17th, 2010: Indian tyre major CEAT Ltd organized a knowledge platform – ‘CEAT PRO’ for the fleet owners of Mumbai to help them better their businesses and reduce operation costs. This is an interactive platform that gives the fleet owners access to best practices and ideas across diverse areas of the trucking sector.

As part of its fleet excellence program CEAT PRO knowledge series aimed to create a common platform for sharing information & resources and thus helping fleets compete on a flatter turf. The panelists spoke about Fuel economy- A future trend in lubricants in India, Ground realities on the use of telematics to increase fleet operational efficiency, Radialization and the future of tyres in India, Advantages of ‘On-site’ service support, and various benefits of maintaining a service-support structure, keeping costs and down-time low.

CEAT PRO has been a key initiative, an industry first, which aims at connecting with the large fleet owner. It was started in July 2009 to offer a knowledge platform for fleet owners and it celebrated the 50th Knowledge Seminar in Vashi, Mumbai yesterday. Over the last 17 months CEAT PRO has travelled across the country and has touched over 4000 fleets helping them improve and change the way business is done.

Speaking on this occasion, Mr. Vinod Kumar, Head - Marketing, CEAT Ltd said, “The Indian transportation industry is booming, however it lacks a common platform to engage customers and help them build best practices. At CEAT we believe in partnering with our customers and the automobile industry to gain value and optimum growth, thus “CEAT PRO” was born and now is moving forward as the foremost platform for knowledge sharing and partnership.”

He added, “CEAT – PRO is not a selling plank but a knowledge plank to share ideas and the best industry practices. For this CEAT will engage the industry experts and help co create value for the end customer by assisting him in new technology, information and best practices.”

The Indian truck transportation market is approximately Rs 38000 cr, of this more than 80% market lies in the unorganised sector. Even with the recent developments, the overall awareness of technology improvements and industry best practices is quite low. Penetration of new age systems such as the Fleet Management software or the GPS systems is quite dismal and mostly restricted to only a select few big transporters.

The first step in this direction is the CEAT ‘PRO’ knowledge seminar series wherein top industry experts share their views on a variety of topics and thus helping fleet owners.

As a further step, CEAT has also started India’s First and only Transportation awards, India Road Transportation Awards (IRTA). This award is the next step in CEAT’s efforts to take forward the knowledge platform and to start recognizing the achievers in the transportation sector. It is a platform to recognize the Innovators who have transformed the Transportation Industry. The first National Awards were held in Mumbai on 25 June, 2010.

About CEAT Ltd:

CEAT Tyres, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has a strong presence in both domestic & international markets. The
company manufactures over 10 million tyres every year and enjoys a major market share in the light truck & truck tyre market. CEAT tyres, tubes and flaps are renowned for their superior quality and durability. CEAT offers the widest range of tyres to all user segments and manufacture world-class radials for all Indian vehicles including: Heavy-duty Trucks and Buses, Light Commercial Vehicles, Earthmovers, Forklifts, Tractors, Trailers, Cars, Motorcycles and Scooters, Auto-rickshaws.