RM Royal Media Ltd, announced the collaboration with Rummy Limited in launching a new online Rummy brand as a part of the online rummy network. Owned by Rummy Limited, the new brand carries the name of RummyExpress and will be run and operated by the RM Royal Media professional team, while Rummy Limited will be focusing on bringing in traffic.
Online PR News – 16-October-2009 – – The Rummy Network that started out two years ago and offers games like gin rummy, kalooki and kalooki and rummy 500 with the RummyRoyal brand has evolved. 32RedRummy was the first to join the network buying a license and now RummyExpress has bought a white label solution. The platform now supports 14 different languages and several skins. This marks a new era for RM Royal Media, which now offers white label solutions that cater to the owner's vision and needs.
Rummy Limited is owned and run by professional online gaming veterans that specialize in online Bingo. Therefore, the RummyExpress platform was designed to fit Bingo players, making them feel right at home while making their first steps in the online Rummy room. Forming this partnership with RM Royal Media allows Rummy Limited to maximize its profits by generating more revenue from its existing clientele and offering diversified products. Like Rummy Limited, online gaming operators can do the same and receive a fully branded platform that consists of: client application and web interface, server hosting, 24/7 support center, affiliate system, customizable marketing system, CRM system and an advanced cashier system.
"We were very pleased to learn about the interest generated by Rummy Limited, and the more we discussed this matter, the more sense it made. Women comprise 40% or online rummy players and are also the basic audience for online Bingo games. Conclusions from a survey we did showed that many of our female players enjoy playing Bingo online as well - if you do the math, it is clearly a natural partnership. We are looking forward to the launch of RummyExpress and having a fruitful, long-lasting partnership with Rummy Limited" says Shay Shevach, CMO of RM Royal Media Ltd.