The Accent Coach Announces Growth of English Language in Business Culture

More businesses are adopting English as the standard or official language within their company.

Online PR News – 04-April-2017 – Vero Beach, FL – More businesses are adopting English as the standard or official language within their company. This trend is happening with companies that are based in non-English speaking countries, according to The Accent Coach, Claudette Roche, a business speech coach.

More companies are now requiring their upper level staff to speak English and to communicate in that language when speaking with others within their companies and outside of it. Much of the time, the requirement does not trickle down to lower-level staff, but it is expected to move in that direction in the coming years. These are large firms that have begun transitioning into an English-speaking culture. They include companies like Honda and Sodexo, a car manufacturer and a food services group. Honda is based in Japan while Sodexo is based out of France. The change is global in nature and includes many different industries. Some companies have been ahead of the curve like Yokohama, which began using English in the 1990’s and Siemens, which made English the corporate language many years ago.

The reason behind this trend is due to the interactive nature of many companies in a global environment. Many employees are from other countries due to expansion or outsourcing. Companies also work with other businesses in different countries, and they must be able to communicate in a shared language. For many, that language is English. Companies may hire people from four or five different countries, each speaking a different language. The only language they might share would be English. It also cuts down on the need to translate documents into multiple languages by requiring all written communication to be in English only.

The need for non-native English speakers to develop their language skills will continue. According to Claudette Roche, an accent reduction coach, employees will need to learn to speak English clearly so they can be understood. At the same time, it is more important that they learn how to communicate the entire message rather than focusing on each individual word. “People make mistakes and that’s normal. However, fluency comes gradually through learning and practice,” she says. Offering English lessons will help people develop their skills in the language. Hiring a speech coach is also beneficial, because they can work with students on proper pronunciation. This helps them be better understood by those who speak another language more fluently. She also recommends native English speakers to learn how to enunciate more clearly so they can be understood by those who are still learning the language. A heavy accent or mispronounced word can make it difficult to convey an important message. Both native English speakers and non-native speakers will benefit from practicing the language.

The goal for these companies is to be more productive and efficient by speaking a common language regardless of where they are based or where they do the bulk of their business. However, they must not forget about the staff and supporting them in this transition, says Roche.

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