Smart Mobile and Star-Cell merge their operations in Cambodia under Smart Mobile
12/06/2010

Latelz Co., Ltd. (Smart Mobile), a Timeturns Holdings company and Applifone Co., Ltd. (Star-Cell), a TeliaSonera Group company, will combine their operations in Cambodia under Latelz Co., Ltd. and its brand Smart Mobile.

Online PR News – 06-December-2010 – – Latelz Co., Ltd. (Smart Mobile), a Timeturns Holdings company and Applifone Co., Ltd. (Star-Cell), a TeliaSonera Group company, will combine their operations in Cambodia under Latelz Co., Ltd. and its brand Smart Mobile.

Smart Mobile will become with this combination one of the market leaders with more than 850,000 subscribers and aims to be a market leader both in subscriber base and new subscriptions through its further aggressive growth and strong market presence.

The enlarged Smart Mobile will give the joint subscriber base of Smart Mobile and Star-Cell great value by a substantially larger within-network community, a nationwide coverage as well as a superior service portfolio combined with Smart Mobile’s known premium customer service level. Our subscribers will enjoy the benefits of the merger without any change of telephone numbers and SIM cards.

Smart Mobile’s network will, after both networks have been combined, serve 23 out of 24 provinces of Cambodia and will extend to the remaining province in the course of 2011.

Smart Mobile will operate a contemporary 2G/2.5G – GSM/GPRS/EDGE network in combination with 3G/3.5G – UMTS/HSPA and 4G – WiMAX high speed data networks.
The completion of the transaction is, subject to final approval by Cambodian authorities, expected to be in December 2010, the finalization of the network combination by March 2011.

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About Latelz Co., Ltd.:
Latelz Co., Ltd. is a subsidiary of international telecom holding firm Timeturns Holdings Limited, which owns several telecommunication operators and licenses within Asia and Africa. Latelz owns a license to act as a mobile telecommunication operator in the Kingdom of Cambodia. This license has been granted by the Cambodian Ministry for Post and Telecommunications (MPTC). Latelz has also been granted a Qualified Investment Project license by the Council of the Development of Cambodia. Latelz operates its mobile telecommunication network using GSM/GPRS/EDGE technology under the brand name Smart Mobile with the number prefixes 010, 069, 070 and 093.
Smart Mobile currently covers 14 provinces across Cambodia, including Phnom Penh, Siem Reap, Kompong Speu, Sihanoukville, Battambang, Banteay Meanchey, Poi Pet, Kompong Cham, Kandal, Kompong Chhnang, Kompong Thom, Prey Veang, Svay Reang and Kratie as well as along national roads 1, 4, 5, 6 and 7.

About Applifone Co., Ltd.:
Star-Cell is a registered trademark of Applifone Co., Ltd., established in Cambodia in 2006 and started its commercial operation in October, 2007. Star-Cell became one of the five largest Cambodian Mobile Operators in the Kingdom, providing mobile telecommunication services in GSM as well as 3G technologies, under the prefixes 098 and 086.
Star-Cell’s GSM/EDGE network coverage stretches to the 18 most populated provinces, and therewith covers all major cities of the Kingdom such as Phnom Penh, Siem Reap, Battambang, Sihanoukville, Kampong Cham, Pursat, Kampot, Poipet, Kampong Chnang, Kampong Speu, Kampong Thom, Svay Rieng, Takeo, Kratie, Koh Kong, Stung Treng and Banlung as well as National Roads 2, 3, 4, 5 and 6.
Since October 2008, Star-Cell has become a part of TeliaSonera Group, Europe’s 7th largest Telecommunication operator.