TrueWomb™ Wins JPMA 2010 Innovation Award For Breakthrough Sleep System

JPMA Chooses TrueWomb Sleeping Swaddle™ for 2010 Innovation Award

Online PR News – 04-December-2010 – – Austin, TX ( ) December 02, 2010 - TrueWomb™, LLC, the manufacturer of intuitive and innovative baby gear, is proud to announce its latest honor. The Juvenile Products Manufacturing Association (JPMA) named the TrueWomb Sleeping Swaddle™ as one of its 2010 JPMA Innovation Award winners.

The annually held Innovation Awards are sponsored by the JPMA, and this year’s winners were announced at the 2010 ABC Kid’s Expo in Las Vegas, Nevada. Only ten products out of hundreds of entries received this coveted award, and the TrueWomb Sleeping Swaddle was the only baby sleep aid chosen this year. Entries are judged by a committee comprised of media representatives and industry retail buyers, and products are evaluated on their innovation, marketability, trend-setting potential, appeal, and usefulness.

“We are thrilled to be singled out by the JPMA for this prestigious award,” says TrueWomb CEO Brent Hollowell. “We knew that as soon as people saw the TrueWomb Sleeping Swaddle and tried it out, they would be impressed with its effectiveness and simplicity.”

The first of its kind TrueWomb system replicates the sensation of being inside the womb by controlling the movements of both arms and legs in a way never done before. Tested by parents and pediatricians, the TrueWomb system solves problems that many newborns and infants experience, such as sleep disruption and colic. The patent-pending SwaddleTech™ Pouch – the cornerstone of the system – comfortably eases the legs into the fetal position while at rest, but allows the legs and hips to extend and stretch in the same way they do inside the womb. The upper system snugly keeps arms in place within the escape-proof SecureSleeve™, while still allowing for natural movements. The adjustable ComfortWrap™ belt made from Soft and Flexible Velcro® creates a secure foundation at the waistline for the extension and retraction of the SwaddleTech Pouch.

The Sleeping Swaddle features lightweight, breathable four-way stretch cotton to provide comfort and prevent overheating and is available in four sizes: Extra Small (XS) through Large (L), MSRP $39.99. Products will be available for purchase at, and select retailers.

About TrueWomb
TrueWomb, LLC, is an Austin, TX-based designer and manufacturer of innovative and intuitive baby gear that provides babies a nurturing head start by closely replicating the feel of the womb. Each product is engineered by Mother Nature to provide parents with practical solutions for their babies that aide in sleep and comfort – for everyone. TrueWomb is the only manufacturer of baby gear that gives babies the consistent flexibility and comfort of the natural womb’s full fetal position through its patent-pending SwaddleTech™ Pouch that includes specially engineered four-way stretch cotton construction. To learn more, please visit

About the Juvenile Products Manufacturers Association
The Juvenile Products Manufacturers Association (JPMA) is a national trade organization of more than 250 companies in the United States, Canada and Mexico. JPMA exists to advance the interests, growth and well-being of North American prenatal to preschool product manufacturers, importers and distributors marketing under their own brands to consumers. It does so through advocacy, public relations, information sharing, product performance Certification and business development assistance conducted with appreciation for the needs of parents, children and retailers. To find out more information about the JPMA Certification Program, the products certified and a complete listing of JPMA members, please visit twx0z1