Towards Maturity launches Ambassador Programme to help learning providers stimulate excellence

Towards Maturity, the internationally recognised benchmarking practice for learning innovation, has launched a new programme designed for provider companies of learning products and services focused on excellence and growth.

Online PR News – 01-December-2010 – – The Ambassador Programme complements Towards Maturity’s work with learning practitioners, as the producers of Europe’s leading independent Benchmark Study into the impact of learning innovation on business performance. This new programme will allow providers, through supporting the study, to help with the identification and dissemination of good practice case studies, and to align themselves with Towards Maturity’s vision and values; benefiting from enhanced industry profile and credibility with clients and potential clients.

Eight leading companies are already on board as Founder Ambassadors:
• Brightwave
• Epic
• GlobalEnglish
• LINE Communications
• LMMatters
• Plateau Systems
• Redtray
• The Charity Learning Consortium

Many others are in active discussions. Membership of the programme is on an annually renewable basis. In return for their support of the ongoing independent Benchmark Survey, Ambassadors can customize flexible packages of benefits to meet their own corporate goals.

All Ambassadors share and endorse the following Towards Maturity vision and values:
• Encouraging learning innovation that directly impacts results in the workplace
• Building on, acknowledging and contributing to collective good practice
• Supporting the learning and education of others
• Building transparent, trusted and open relationships with those we work with
• Encouraging excellence from within
• Celebrating success

Steve Ash, Sales and Marketing Director of LINE Communications, said: ‘LINE has an ongoing commitment to help our clients become more efficient and competitive by delivering innovative learning and communications solutions. We are proud to be Founding Ambassadors for a programme which provides such compelling evidence of the impact our industry continues to make.
Charles Gould, Brightwave’s managing director said: ‘We are delighted to become a Founding Ambassador for an organisation whose values chime so well with our own in the pursuit of raising the bar for learning innovation, best practice and business impact’.

Martin Baker, MD of both LMMatters and the Charity Learning Consortium said: ‘I think that collaboration will be the buzz word of the next decade, not just in learning and development, but in the business world as a whole. Personally, I’m delighted to see more co-operation in the e-learning industry – and the Ambassador Programme is a great example of where, through both LMMatters and the Charity Learning Consortium, we can make a real difference, by supporting Towards Maturity and the invaluable work that it does’.

Laura Overton, Towards Maturity’s managing director said: ‘When it comes to learning innovation and performance our passion has always been to provide an authoritative, independent research base which helps organisations to raise the bar in their pursuit of excellence. Working together as Ambassadors for change, I believe we can improve good practice, raise awareness and drive the industry forward’.

Towards Maturity released its 4th Benchmark Report, titled ‘Accelerating Performance’, on 25th November 2010. The full Report contains a wealth of data on many areas of learning innovation and practice and is available for free download at

Learning Providers interested in finding out more about the Ambassador Programme should contact Nigel Stally of Towards Maturity at

Notes to Editors

About Towards Maturity
Toward Maturity’s not for profit benchmark practice provides independent expert advice and support in using learning innovation to accelerate business performance. Towards Maturity leverages the wealth of data provided by its benchmark, an internationally recognised longitudinal study based on the inputs of 1200 organisations and 3000 learners over 7 years. Benchmark findings, case studies and resources are available to download for free at the Towards Maturity website.