Powercolor “passes muster” at Cersaie 2010 and Technokolla takes a look at the emerging markets
11/30/2010

A very warm reception for the revolutionary cement-based grouting compound that provides active and long-lasting protection against fungi and bacteria.

Online PR News – 30-November-2010 – – A very warm reception for the revolutionary cement-based grouting compound that provides active and long-lasting protection against fungi and bacteria.
As Marica Rossi, the company’s marketing manager, said: “We focused on one of our patents and we really hit the mark. In Italy and many other European countries, Technokolla is already considered a synonym of quality and we now intend to launch our brand in the Middle East and India.”

An exclusive patent, a revolutionary technology, the Technokolla brand: everything was set for a warm welcome for Powercolor at the last Cersaie trade show, and that was exactly what happened. The cement-based grouting compound which, thanks to Silver Active System technology, prevents fungi and bacteria from proliferating while providing long-lasting, active protection, certainly convinced the experts. The Bologna venue was also an important test for the other products on show at the International Exhibition of Ceramic Tiles and Bathroom Furnishings, such as the Technokolla Technology system, a whole series of technologies created in the company’s laboratories and designed to improve the performance of the other products.

“This year, we decided to put the accent on quality which, for us, is an essential value,” explained Marica Rossi, the company’s marketing manager. “We wanted to underscore the synergy we have achieved amongst our highly technological products as well as our attention to a market that tends to award excellence to an increasingly greater degree. We really hit the mark with Powercolor.”

Traditionally a pole of attraction for new business-men and buyers, the Emilian trade show proved to be of great interest for Technokolla since it paved the way towards new contacts that could develop into business opportunities beyond the European boundaries.
“We would like to be able to take new directions and to explore the situation in emerging countries, such as India and the Middle East," concluded Marica Rossi. "In Italy and many other European countries, Technokolla is already considered a synonym of quality and we now intend to launch our brand in Asia and Africa.”

Visit the web site www.technokolla.com for more details about the company and its products, including floor sealants, bonding agents for the building trade, grouting compounds and floor adhesives.

Contacts:
Layoutweb, Layout Advertising Group
Public Relations Department
Simona Bonati
e-mail: bonati@layoutweb.it
www.layoutweb.it