Newcomer pennyauction.com is reaching out to auction veterans and novices alike in an effort to build trust in their brand. Their Facebook page is but one of many channels through which they are raising awareness.
Online PR News – 30-November-2010 – – The penny auction approach to online shopping isn’t new; however, the influx of potential consumers has only recently been trending upward, and capturing a share of those individuals is the challenge that newcomer pennyauction.com is facing head on. To that end, the management has been busy with their marketing campaign, and recently they announced the launch of their Facebook marketing campaign.
Though penny auctions have been deemed safe by participants and operators alike, the perception that some shady site is out there, ready to dupe unwitting consumers is front and center in the minds of novice auction participants. Legitimate operators have been working to spread the word that despite some bad press in the past, the industry is cleaning itself up and that government agencies have been taking action on behalf of consumers.
An increasing number of penny auction sites have taken additional steps to reassure consumers that their transactions will be legitimate and that they will have a pleasant bidding experience. Sites are now carefully monitored perhaps more so on these sites than regular purchasing sites and each bid is carefully monitored to ensure the consumer gets a fair deal.
Admittedly, penny auctions will on occasion encounter growing pains, but the industry is actively working on ensuring a safe, seamless and enjoyable experience for their consumers. The industry has the benefit of learning from the many years of improvement in related industries such as timed auctions, online shopping and online security. By incorporating all the lessons learned from the various parallel industries, penny auction sites actually have a leg up in terms of providing the type of consumer experience that resonates well with participants.
Penny auctions are catching on and more people are starting to use them not only to secure fantastic deals, but also to acquire some highly coveted but supply constrained product. One such example was the iPad. When it was launched, not all consumers could get one, but several penny auction sites featured the high demand product from Apple.
Pennyauction.com will be launching on December 1, and they have been building a contingent of potential clients through their various marketing efforts, including their recently launched Facebook effort. “Clients want to know who we are, and what we are all about, and more importantly, if we can be trusted. To allay their concerns, we are reaching out through various channels including grass roots efforts so that we are able to introduce ourselves not only through our marketing efforts, but also through word of mouth,” explains Peter Lessard, a partner from pennyauction.com.
Pennyauction.com promises to be one of the largest penny auction sites in the United States. The site is poised to launch on December 1, 2010, and when it opens its doors, it will auction off loads of coveted products including, but not limited to electronic equipment, televisions, computers as well as household items and gift cards.