Marketing Firm Explains How Google Places Can Get Small Business Websites on the Map

New York website design and marketing expert says that Google Places can play a big role in the development of a business’s web presence.

Online PR News – 27-November-2010 – New York, New York – “When Google developed its ‘Google Local’ feature, now known as ‘Google Places,’ offering a subset of its listings devoted to local businesses, it opened up a whole new realm of marketing opportunities for small businesses that have an online presence,” says Peter Crisafi, Vice President of dzine it, Inc., a leading Manhattan website development and Internet marketing firm with clients from around the world. “The service allows local business owners to verify their ‘local listing’ and enhance it with their logo, photos, comments, hours of operation and more.”

According to Crisafi, only the first seven results in Google Places are shown on a specific search and, since the service is free, there is ample opportunity to not only get listed, but to break into the top seven

“There are so many instances where small businesses are not taking advantage of this service and, as a result, there aren’t even seven listings in certain local categories,” explains Crisafi. “This is best achieved through owner verification. By verifying the business and then filling in pertinent information, Google gives a business more weight in its local search listings.”

More importantly, however, is the fact that there is now a rumor circulating throughout the industry, according to Crisafi, that Google is about to up the ante and sweeten the deal for small businesses that utilize Google Places.

“Currently, Google Places listings appear with a map separated from traditional search results,” says Crisafi. “Now, Google says that these listings will soon be included within the normal search results, sending a larger map to the right of the results page and bringing Google Places and organic results together.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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