Three Calgary-based mom-owned companies to launch the first-ever ‚ÄėMade by Mom‚Äô Canadian Vertical Advertising Network, exclusively for parent bloggers and publishers at an exclusive Toronto event. Scheduled for official launch January 2011, the new Canadian advertising network will focus on connecting brands with the most influential target audience online: parent publishers.
Online PR News – 25-November-2010 – – Thursday November 25th, Everything Mom, MOMeo Magazine and Entrepreneurial Moms will launch the first-ever ‚ÄėMade by Mom‚Äô Canadian Vertical Advertising Network, exclusively for parent bloggers and online publishers.
EverythingMom.com Founder and Editor-in-Chief Michelle Davies and EntrepreneurialMoms.com Founder Christie Schultz will be in attendance to launch the new network to an exclusive group of over 700 Canadian media buyers at the Advertising Club of Toronto‚Äôs annual holiday event with the official launch scheduled for January 2011.
‚ÄúThe power of mom (and dad) bloggers to influence buying decisions is undisputed, but often brands get on the bad side of bloggers by going about it the wrong way,‚ÄĚ says Davies whose site for, by and about Everything Mom is written exclusively by mom (and dad) bloggers. ‚ÄúOur aim is to create a platform that bridges the gap between mom and dad bloggers and brands.‚ÄĚ
The focus of the network will be connecting brands targeting moms with the publishers who reach them via their mom, dad, entrepreneur or kid-centered properties and creating synergistic campaigns that are both a win for advertisers and publishers.
‚ÄúBecause parent publishers are our readers, our community members and often our contributors, we truly understand their needs and more importantly, what frustrates them about working with brands,‚ÄĚ says MOMeo Magazine.com Publisher Carla Young. ‚ÄúOur role is tuning into the social media buzz and understanding the latest thinking within the blogosphere and bringing that knowledge back to our advertiser partners.‚ÄĚ
Interested in learning more about the new advertising network? Publishers and advertisers can learn more about the new network at www.everythingmom.com/media
About Everything Mom
EverythingMom is a place for busy moms to kick back for a few minutes, communicate, share and learn. Empowering and inspiring moms to be the happiest they can be while nurturing their families and selves, and promoting their own blogs and businesses is what EverythingMom is all about!‚Ä®
EverythingMom offers tools such as printables and Weekly Meal Plans, as well as featured content, to make your life easier.
About MOMeo Magazine
MOMeo Magazine is an online resource publication for entrepreneurial and work-at-home moms designed to support moms in achieving success on their terms! The daily posts include features and helpful advice to help moms in their work life, in their family life and in finding a little playtime for mommy!
About Entrepreneurial Moms
Entrepreneurial Moms International is a growing family of networking communities built by local mom entrepreneurs to support other mom entrepreneurs in building their own work-at-home businesses. Each local city chapter functions as an educational venue, mentorship program and sisterhood for mom entrepreneurs to grow both personally and professionally.